Marketing & Advertising
STAMP 2018: Try a Guerilla Marketing Campaign
Two of RedBloom Salon's master stylists took the lead on a marketing project that had some legs. Without telling the team why, they asked each member why they love what they do and collected the responses through an online form. On a Monday, when the salon was closed, the team leaders used window markers to write the responses on the salon’s windows to surprise both the guests and the team members.
by Stacey Soble
Expand Your Influence: Salon Digital Summit Takes LA in November
The intensive, hands-on learning experience will explore the art of digital and social media to grow a salon professional’s influence and business. VIP attendees will include members of the MODERN SALON Artist Connective, celebrity stylists and influencers.
10 Ways to Keep Your Salon Client Coming Back
So, you work in a cool salon, keep up with trendy styles and dress the part. And, you think this is the big reason clients keep coming back to see you? Maybe for a first visit, but to retain clients, it’s the little things that count.
What to Consider When Pricing Extension Services
Pricing your extension services is based on many factors—the type of method you are doing, how much experience you have, your location, and how many other stylists in your area offer that method.
by Jamie Newman
STAMP 2018: Get Clients to Watch Your Videos With Do-It-Yourself Video Tips
Broome Street Society created its own YouTube channel called BSSTV, and its most popular video to date is a blowout tutorial from owner Josie Sanchez. Throughout the video, she talks about retail items that are sold in the salon and offers helpful do-it-yourself tips.
by Stacey Soble
2018 STAMP: How Salon Rootz's Salon Videos Were Seen More Than 1 Million Times!
Salon Rootz put together three short videos to popular music that showed clips of stylists working in the salon, still shots and product shots. Collectively, the three videos were seen more than one million times on a boost of just $50.
by Stacey Soble
STAMP 2018: How Scott J Salon's Social Media Post Reached More Than 2,150 Followers
Sometimes an opportunity arises to have fun with clients in ways that don’t involve doing their hair. Scott J decided to leverage the spirit of April Fool’s Day with this tongue-in-cheek post, ‘debuting’ their newest salon: Dogue, for the discerning canine.
by Stacey Soble
STAMP 2018: How to Get Creative With Your Social Media Posts
In February, Nurtur posed a correlation between shades of hair and how clients like their coffee. With 173 likes, it was a hit.
by Stacey Soble
STAMP 2018: Share Your Employee's Work Through Your Own Salon Magazine
In an effort to find a way to communicate the season’s hottest trends in cutting and coloring and freshest products, as well as share some tips and tricks, Gene Juarez Salons and Spas launched GJ Experts. Each issue shares more than 100 photos of work from Gene Juarez artists.
by Stacey Soble
STAMP 2018: Engage Your Guests by Creating a Blog
Bangz Park Avenue wanted a fun, interactive way to educate guests about their new lip collection. Partnering with Imaginal Marketing, they created a custom blog that included a guide for selecting the best lip shape to complement one’s hair color, as well as picking just the right shade for a special occasion.
by Stacey Soble
STAMP 2018: Try an E-letter Campaign to Celebrate Your Salon's Anniversary
Interlocks leveraged an email newsletter to launch its 30th anniversary celebration. Its simplistic design was elevated with textural details, an on-trend color palette, script font and the special 30th anniversary logo.
by Stacey Soble
STAMP 2018: Make a Big Announcement Through an Engaging Email Newsletter
Penzone Salon and Spa’s most important announcement of the year centered around the company’s new branding concept and the opening of its newest location: Penzone Salon + Spa Dublin. Check out their creative email newsletter they sent out for this announcement.
by Stacey Soble
STAMP 2018: Get Noticed by Inviting Social Influencers into Your Salon
In an effort to educate everyone about the world of curls (the salon’s specialty), Ouidad Salon hired a PR company to reach out to local Instagram influencers who have at least 10,000 followers to come in for a complimentary color, deep treatment and curly cut service.
by Stacey Soble
STAMP 2018: Getting a Mobile App For Your Salon
Glow Beauty Boutique partnered with Salon Cloud Plus to launch its own app to helpclients book anytime, anywhere.
by Stacey Soble
Great Ideas Ensue when 2 to 10 Emerging Leaders Compete on a Marketing Challenge
This year's 2 to 10 Emerging Leaders craft marketing campaigns designed to grow a service category. Warning: Clever ideas ahead.
by Stacey Soble
2018 STAMP: Boosting Your Presence With Your Salon's Personal Hashtag
Every Friday, the team at RedBloom posts a picture with the #redbloomessentials hashtag, showcasing some of their favorite products or tools with a picture or Boomerang, frequently highlighting a seasonal product or promotion.
by Stacey Soble
STAMP 2018: Making Your Website Work Seamlessly With a Branded Salon App
Owners Josie Sanchez and Andrea Hans of Broome Street Society wanted their website to work seamlessly with a branded salon app. Here's how they did it!
by Stacey Soble