
Pretty Posts, Real Risks: Social Media Safety for Salons and Spas
As important as social media is for marketing your business, it also can open owners up to liability issues. SASSI warns of the risks and shows you how to protect yourself.
I urge you to visit a beauty school. It doesn’t matter if you feel you are a good teacher or not. Just show how much you love what you do.

One of my greatest pleasures is spending time with students in beauty schools. It’s not hard for me to remember being in school—the learning, lessons, insecurities and friendships. I owned a beauty school for many years and still relate to the challenges of engaging fifty-plus students at a time. This week, I spent a Monday morning at a nearby beauty school. The instructors are always welcoming, hoping you bring novelties from the salon side of the business.
I urge you to visit a beauty school. It doesn’t matter if you feel you are a good teacher or not. I always advise nervous entry teachers to just love what they do, and everything will work out. Students, just like audiences, really want you to succeed and support their dreams. They are really on your side hoping you are authentic and enlighten them on tips for success. They turn away if you lack authenticity or use techniques like fear and ominous threats of the future to hold their attention. Just show how much you love what you do.
I suggest you do a demonstration, avoid giving the students a talk--they get talked to all day long. If you don’t have a model, work on a mannequin, or ask a student to volunteer for a hairstyle. As you demonstrate your techniques, you interject salon wisdom. I usually like to talk to them in stories and avoid the heavy lecture delivery. I also like to be vulnerable and share times when I messed up and why this happened. This really connects you with the learners because we are all human. I always ask students to ask me anything, anything at all. Once they warm up, the questions escalate, and you can really enlighten students on what to expect when licensed.
There is a special reason why I visit beauty schools. You see, while I was a student in school, Dwight Miller, in his prime of fame and artistry, came to visit my school. A short time after our meeting, Leo Passage, owner of Pivot Point International in Chicago, called to say, “Get you license and come to Chicago to work for us.” And, as they say, the rest is history.
I will forever remember that chance meeting. It forever changed my life. And, I will always pay it forward and visit schools.

Carlos Valenzuela is a hairdresser/educator, ex-salon & school owner, author and corporate spokesperson with forty-five years of beauty experience. His focus today is raising wellness awareness and assisting salon professionals in developing a fulfilling career via his podcast “Tiny Steps for Salon Pros” www.anchor.fm/carlos-valenzuela and at industry events, seminars and in-salon workshops.
Originally posted on Modern Salon

As important as social media is for marketing your business, it also can open owners up to liability issues. SASSI warns of the risks and shows you how to protect yourself.

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.

Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.
Sponsored by Shortcuts Software USA

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

In the SALON TODAY webinar sponsored by Phorest Software, Daniel Mason-Jones, Gayle Fulbright and Siobhan McCaffrey share successful marketing strategies that drive ideal clients and future talent into salons.

Are you taking advantage of your tech? Phorest guides the way to your best business.
Sponsored by Phorest

The national social media campaign challenges individuals to dip, dun or douse their hair with cold water for a good cause. Find out how to get your team and your clients involved in this charity that's perfectly aligned with the beauty industry.

A marketing expert launches a separate website to drive new clients to the salon's extension services and explains how SEO is growing this category for them.

In a class targeted to salon owners and managers, Summit Salon Business Center's Kristi Valenzuela offers a quick assessment and a list of success strategies designed to help them boost gift card sales.

Mother's Day is an excellent opportunity for gift card and retail sales for salons and spas, but an interesting new study ranks the states where mothers tend to received the best celebrating.

Hear first-hand from master trichologist Karen Gordon what the “root causes” of hair loss are and what the size of the hair loss/hair replacement market is today. Learn how YOU can get into this lucrative and fulfilling field, assessing your clients’ conditions and adding REVENUE to your business by offering this service and the retail products related to it.

Cash flow--everyone wants it, no one wants to ask for it. Imaginal Marketing shares 10 strategies for generating it in your salon.

This season, salons can entice holiday shoppers with artistic and unique gifts of beauty, in the form of Oribe’s 2023 Holiday Collection: Eternal Rituals. The 2023 lineup consists of seven, limited-edition gift sets, highlighting Oribe’s heritage craftsmanship and vivid storytelling by multidisciplinary artist and designer Louis Barthélemy.
Sponsored by Oribe

GlossGenius is launching Genius AI, the industry's first generative AI-powered marketing copilot.

Salon Coach Karen Hardee is back with 7 strategies to help your email marketing programs bring in additional revenue into your beauty business.

Artificial Intelligence can be a real help to a busy beauty professional. Ask A.I. to help you create some Instagram captions, and see how many other applications it can have in your life.