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Announcing the 2018 STAMP Winners
In its 7th year, STAMP honors 31 winning marketing ideas in 27 categories, encouraging all salons to tell their story.
August 27, 2018
3 min to read
Marketing is a salon’s way of telling its story in order to attract new clients and encourage existing ones to try different services from the menu. The way salons leverage marketing though to tell those stories is expanding every year, as owners sample newer vehicles like community videos, influencer programs and social media, along with more traditional methods.
SALON TODAY’s Annual Marketing Program, STAMP, puts the spotlight on fabulous marketing—ideas that have been tried in the salon environment and proven successful. By entering STAMP 2018, these winning marketing teams are willing to share those entrepreneurial ideas with you, allowing your team to put your own STAMP on it.
Below is a list of the 2018 STAMP honorees, we will be posting each one of their ideas in the coming days.
TRADITIONAL MARKETING
PRINT ADVERTISEMENT
Mona Lisa Brows
Impressions
Mequon, Wisconsin
TELEVISION COMMERICAL
Your Serenity is Beautiful
Serenity Couture Salon & Spa
West Des Moines, Iowa
DIRECT MAIL PIECE
New York Loft Meets Pacific Northwest Vibe
Gene Juarez Salons & Spas
Bellevue, Washington
DIGITAL MARKETING
WEBSITE/MOBILE APP
Broomestreetsociety.com
Broome Street Society
New York, New York
MOBILE APP
Get Glowing
Glow Beauty Boutique
Braintree, Massachuesetts
SOCIAL CAMPAIGN
#RedBloomEssentials
Red Bloom Salon
Calgary, Canada
INFLUENCER PROGRAM
Ouidad Takeovers
Ouidad Salon by Chadwick and Igor
Ft. Lauderdale, Florida
EMAIL NEWSLETTER
We Are PENZONE
PENZONE Salons + Spas
Powell, Ohio
We Couldn’t Have Done It Without You
Interlocks Salon + Spa
Newburyport, Massachusetts
ONLINE MAGAZINE
GJ Experts
Gene Juarez Salons and Spas
Bellevue, Washington
BLOG
Feed My Lips
Bangz Park Avenue
Winter Park, Florida
SINGLE CREATIVE SOCIAL POST
How Do You Take Your Hair?
Nurtur
Columbus, Ohio
Dogue
Scott J
New York, New York
Your Coffee is On Us
Salon Art-Tiff
Ephrata, Pennsylvania
SOCIAL VIDEO
Got Rootz?
Salon Rootz
Medina, Ohio
How to Blowdry Your Own Hair
Broome Street Society
New York, New York
CAMPAIGNS
GUERILLA MARKETING CAMPAIGN
Love What You Do
RedBloom Salon
Calgary, Alberta, Canada
BEST INCORPORATION OF AN OVERALL CAMPAIGN
Going Global
Salon Spa W
Des Moines, Iowa
PHILANTHROPIC CAMPAIGN
Come Together
Virtue Salon
Columbus, Ohio
CO-BRANDED CAMPAIGN
All Together Now
Atelier Salon and Spa
San Jose, California
MULTI-LOCATION CAMPAIGN
Bridal to Go
Zano Salons
Naperville, Illinois
BRANDED SALON MATERIALS
SERVICE MENU
Fresh and Fun
Trixies Salon
Des Moines, Iowa
BRANDING STRATEGY
STL
Ginger Bay Salon and Spa
Kirkwood, Missouri
MISSION STATEMENT
“We improve lives from the outside in.”
PENZONE Salons + Spas
Powell, Ohio
BUSINESS CARD
Multipurpose Card
Tyler Mason Salon Spa
Indianapolis, Indiana
EMPLOYEE RECRUITMENT MATERIALS
Love Your Every Day
Paris Parker
Hammond, Louisiana
CLIENT LOYALTY PROGRAMS
VIP Program
Cutting Loose Salons
Sarasota, Florida
IN-SALON MARKETING
IN-SALON MERCHANDISING
Teaser Alert
Gene Juarez Salons and Spas
Bellevue, Washington
IN-SALON PROMOTIONAL CAMPAIGN
Give Serenity, Get Serenity
Serenity Couture Salon & Spa
West Des Moines, Iowa
IN-SALON EVENT
Daddy Daughter Day
Interlocks Salons + Spas
Newburyport, Massachusetts
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