Need a New Salon Website?
Does your salon not have a website? Or is your salon website outdated? Choose from industry-specific templates for over 200 business types—including your salon with 1&1 Internet MyWebsite. Now the product comes with two new features: the ability for your website to be displayed on a Smartphone and a new social media interface that connects your business website with Facebook and Twitter.
Performance Tracking for Facebook
The immense marketing power of Facebook is catching on as increasing numbers of salon owners redirect their time and budget, previously earmarked for offline marketing campaigns or sophisticated websites, to this thriving, pulsating hub of activity. But as with all effective marketing, the more you know about your campaigns, the better placed you are to develop the next. The great news is, it’s easy to monitor and measure the success of your Facebook page. And, it’s free!
Linkup Marketing 2012
Linkup Marketing helps salons promote their businesses online with social media strategy and management, search engine marketing, and blogging services.
Groupon Success Stories
While there are still factions in certain, nameless, urban cities that like to brag about how much they spend on fashion accessories, the majority prefer to brag about savvy steals. Lately, more and more of these are being found online with deal sites like Groupon and LivingSocial.com; sites that rely on bragging to incite the viral word-of-mouth that up the number of people coming through your doors.
Target Marketing
We decided to ask some of our Salon Today Facebook fans where they were focusing their client marketing efforts. We got many responses, indicating that this is an area that is getting a lot of attention. In a tough economy, service businesses cannot rest on their laurels. Everyone needs to reach an increased range of clients. Here are some of the new markets salon owners tell us they are pursuing.
Ten Technologies: Web Development
While many salons have developed professional websites, many have not learned how to use them to best support their salon business. SALON TODAY invited Mike Cooper, founder of Salonbuilder and the MODERN SALON Site Kit, to share his thoughts on the top five tips for salon and spa online success:
Redken announces social network site for salon professionals
AT THE PREMIERE Orlando Beauty Show, Redken unveiled its Break Room—an online community for salon professionals that marries the concepts of Facebook, Match.com and LinkedIn. This new social network is exclusively for professionals, allowing for them to connect with each other; share business tips, challenges and successes; and learn from experts. Additionally, technicals and step-by-steps are included on the site, as well as group forums, job boards and a chat function.
Publicity in the Brave New World
A few weeks ago, in our MODERN Style Watch Daily newsletter, I wrote a story on how Chicago's Genacelli Salon creatively organized a makeover event to raise funds for renovation of a community park. Recently, the salon's owners, Cynthia Porcelli and Joseph Cartagena, shared both the results of the event and the images through the social networking site Flickr.
by Stacey Soble
2010 Salon Software Guide: Salon Transcripts
When it comes to running an efficient, productive and profitable business, salon software is your most critical tool. This brief guide introduces you to the software players in the professional beauty industry.
Social Networking in the Salon
Facebook, Twitter, My Space, Yelp!— social networking sites help us keep up with news from family and friends, but, used correctly, they also can help you build your business.
The Social Network Addiction
For months, my family, friends and colleagues have prodded me to set up a Facebook account. I'll admit it—I've been resisting. Not because it intimidated me, but rather because I know myself way too well.
by Stacey Soble
Salon Transcripts
Hands down, your salon software is the most critical tool for managing and growing your business. This Clip-and-Save Guide helps you evaluate and compare your options.