Marketing & Advertising

3 Truths that Grow Gift Card Sales

Soon, we'll be heading into gift card season, which if you plan it right lasts through Mother's Day. To get you prepped, Imaginal Marketing shares specific strategies to boost your gift card sales.

Bridal Menu: A Great Tool for Building a Strong Bridal Business

Weddings are booming in 2022 as brides who planned their special day to happen in the last two years were forced to postpone. That's great news for salons working to rebuild, but brides come with their own headaches. To help answer her brides' questions, Caralee Pridemore, the founder of Sweetly Pinned @caraleestyles and a Sam Villa Ambasador, developed a bridal menu that answered offers style suggestions and possibilities and a timeline breakdown.

20 Times #SalonDogs Stole the Show!

Your fur baby at home could be the next VIRAL way to market your salon and services on social media. Try adding a #salondog in one of your salon's IG photos (with you or with your clients) to get more likes and comments.

Building a Salon culture is All About Communication

Twylla Jane, a Sam Villa Ambassador and the owner of Lumos Nox Salon in Naperville, talks about how the Harry Potter series helped her with her salon name, branding and culture.

Slow Times Are Opportunities to Recruit New Clients

One NYC salon uses social media and salon apps to pull in people for a last-minute styling or deep-conditioning service.

Outdoor Marriage Proposals Skyrocket in 2021, According to The Knot 2021 Jewelry & Engagement Study

While the following study digs into engagement and engagement ring trends, it sheds some light on future weddings and just might offer some marketing inspiration for your bridal packages.

Maximize Marketing through Machine Learning

Holes in your appointment book cost you money, but a new AI-based technology is helping fill those automatically by sending customized, personalized messages to your clients. Learn how.

Color-Loving, Sensual, Luxurious And Effortlessly French: Christophe Robin Hair Care Is Better Than Ever

Christophe Robin products are getting a reboot. The color-loving, luxurious, eco-conscious brand will soon have a new look and fans of the luxury brand can’t wait.

Sponsored by Christophe Robin

The 5 Questions of Salon Branding

Eufora Business Trainer and Salon Owner Jill Higginbotham shares insights into the 'mark' of a strong salon brand.

Great Clips Brings Back Its "Lengendary Lineup" to Celebrate NHL Hockey Hair

In a marketing campaign with the National Hockey League, Great Clips invites clients to create a lineup of the best hockey hairstyles.

What Is Clubhouse? How Salon Pros & Businesses Can Build a Following

This audio-chat app has the world talking, and there are some unique benefits for the salon industry.

5 Money-Making Express Services Every Stylist Should Offer

If there’s anything we’ve learned this past year, it’s that in order to survive and thrive we must adapt the way we do business at the chair.

Strengthening Client Relationships through Educational Marketing

Educational marketing informs clients as well as entertains them, and over time it builds trust so you are seen as your community's beauty experts. See how this form of marketing is also good customer service.

5 Content Ideas to Capture Audience Attention on Social

As the “new normal” we’re in is indefinite, salons need to find creative ways to engage clients and keep them coming back to the chair. Here, Monica Hickey with The Evoke Agency supplies clever content thought starters for your business.

3 Strategies to Avoid Customer Loss

Client needs look a little different these days. In order to keep their attention, Deb Hunt of Salon Spa Business Solutions walks you through safe salon and engagement strategies.

10 Online Branding Strategies to Grow Your IRL Business

Founder of Brand Me Marketing and Branding Agency Bonnie Bonadeo provides the tools and marketing resources you need to scale your business digitally.

Authentic Messaging Wins With Clients – Both Current & Potential

As part of our Burning Questions series, Jayne Morehouse of Jayne & Company and the Beauty Industry Report dispatches essential marketing tactics to keep and recruit clients in the year ahead.