Sebastian's 2013 What's Next Awards Now Open!
Sebastian Professional’s What’s Next Awards (WNA) is now open and looking for new and established talent to create “What’s Next” in the professional hair industry. See how you can enter.
Top Ten Nail Upgrades!
How do you keep a client coming back for your nail services? Stand out from the rest. By upgrading your clients’ nail service, you will not only win their loyalty and trust, you will keep them coming back—and that’s more money in your pocket! CND nail expert Candice Manacchio, provides us with her top ten nail upgrades for increasing profitability.
Be the Ultimate Communicator Behind the Chair
When connecting with a client first organize your thoughts, get to the point, and translate what you have to say into benefits for the client, ask questions to involve the listener, be real and be enthusiastic.” According to Glenn Milliet, when you are conducting a consultation it’s like being at the theater. Follow his tips below to conduct the perfect consultation.
Just Go For It: Asking For E-mail Addresses
E-mail marketing is one of the most important ways to communicate with clients. It’s easy and cheap for the salon and research shows clients prefer it, says Valorie Reavis, online and social media marketing specialist for Linkup Marketing. It helps manage clients’ appointment schedules with confirmations while it builds awareness and drives new business with special offers and newsletters. But even though everyone knows this and all are nodding their heads as they read, it’s still too awkward for many to ask for an e-mail address.
ON FACEBOOK: Disbelief and Grief Over Salon Shootings
Two deadly salon shootings shock the MODERN SALON Facebook and Twitter communities.
by Anne Moratto
Wella's Trend Vision...Watch This Weekend
Wella's 2012 Trend Vision Awards will take place this weekend in Madrid. Watch the live stream!
Vegas Beauty Unbound
Vegas Beauty Unbound, a new “extreme beauty” event in Las Vegas offered three-days of speakers, runway shows and The Battle of the Strands.
by Anne Moratto
ARTIST SESSION: Spring 2013 Dates Announced
New dates announced for ARTIST SESSION: April 15 and 16, 2013
Two Deadly Shootings Stun The Professional Beauty Community
Just one year after the shooting rampage at Salon Meritage in Seal Beach, California, a shooting at a salon in Florida and a spa in Wisconsin claim six more victims and leave owners asking how they can possibly protect their staff members and clients.
by Anne Moratto
Cut It Out: What You Can Do About the Salon Shootings
Having recently marked the one year anniversary of the salon shooting tragedy in Seal Beach, California, and now two more tragedies at salons in Milwaukee, Wisconsin, and Clearwater, Florida, in the past week, domestic violence continues to plague our society and was a root cause in all of these incidents. Learn how to pledge your support to end the violence.
Wella Professionals Style LA Fashion Week
Backstage with Wella Professionals at Los Angeles Fashion Week.
by Anne Moratto
Behind-the-Scenes with Hairdreams: Editorial Styling Class
Hairdreams hair extensions recently held an intense two-day class on Editorial Fashion and Styling at Smashbox Studios in Culver City, CA.
by Anne Moratto
Sweis Celebrates Stylish Versatility of Moroccanoil
Sweis Inc hosts cocktail party and runway show to showcase Moroccanoil and hair trends.
by Anne Moratto
Runway V...Red Carpet Interviews
Emiliani's Runway V...A Tribute to Vidal Sassoon hosted dozens of industry icons. Some of red carpet interviews in this blog: Scott Cole, Linda Yodice, Chrisopher Pluck, Patrick McIvor and Brian Grieve.
Ted Gibson Honors Vidal Sassoon
Ted Gibson chats about his relationship with Vidal Sassoon and his support of Oscars for Hair as he prepares for to offer introduction at Runway V.
Andre Chiavelli Offers Overview of Emiliani Expo
Andre Chiavelli gives an overview of the Emiliani Expo and Runway V, the US Tribute to Vidal Sassoon.
Runway V...A Tribute to Vidal Sassoon
Runway V, Emiliani's Tribute to Vidal Sassoon, was a star studded, fun and inspiring show honoring Vidal. So many highlights.....