ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
Wella's 2012 International Trend Vision Awards in Madrid
Wella's 2012 International Trend Vision Awards in Madrid, all the buzz, all the need to knows, how to vote in People's Choice, and how to watch!
October 24, 2012
2 min to read
INTERNATIONAL TREND VISION AWARDS: October 28, 2012, in Madrid, Spain, will mark the 10th anniversary of Wella's International Trend Vision Awards--a full decade of inspiration, talent, passion and celebration.
WHAT IS ITVA: Each year at ITVA, Wella's new Trend Collection is showcased on stage. In 2011, Blaze, Celeste, Roxy and Grace (created by Wella Professionals Global Creative Directors Eugene Souleiman and Josh Wood) were introduced. For the following year, stylists then demonstrate their skills and creativity through their interpretation of one of the four trends in regional competitions. The gold winners from Young Talent and Color from each country then compete live in the International Awards.
NORTH AMERICAN FINALISTS: Representing the US are gold winners of the 2012 North American Trend Vision Awards (NATVA), Kelsey Deuel of Charlotte, North Carolina (Young Talent category), and Matthew Hom of San Diego, California (Color category).
Representing Canada are gold winners of NATVA Remi Cardin of Trois Riviere, Quebec (Young Talent), and Phillip Ferreira of Vancouver, British Columbia (Color).
PEOPLE'S CHOICE AWARD: For the second year at ITVA, now YOU can participate as a judge by voting for your favorite contestants from the competition for the People's Choice Award. As a judge, you should look specifically for the highest standards of hair craftsmanship and creative interpretation with a beautiful end result and editorial feel. You have TWO votes for this award--Young Talent and Color. BUT, you can't vote for your own country.
HOW TO VOTE: You can vote online between 4:30pm CST and 9:00pm CST. For more details, visit trendvisionlive.com/awards/ten-years-of-itva/. Young Talent: The competitor should be judged 60% on creative styling and 40% for his/her overall look in their interpretation of the 2012 trend. Color: The competitor should be judged 70% on color technique and 30% for the overall look and hair cut result in their interpretation of the 2012 trends.
The online votes will be combined with the votes of the live audience in Madrid, with the online vote contributing to 25% of the final tally.
HOW TO WATCH: Beginning at 11:00am CET (4:00 am CST), Wella will be live-streaming the 2012 event so you can watch all the excitement--and the big reveal of 2013's Trend Collection. Register first, then watch live: www.salonprofessionalinteractive.com.
More In The Know
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Take the Plunge with HairToSay Does the Bay
In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.
Stop Losing Clients to Hair Thinning
At Premiere Orlando 2026, SALON TODAY catches up with Easihair Pro's Angela Gilmore, who talks about why stylists lose clients who are suffering from thinning hair and hair loss, and how their new Hairlosophy line can help.
by Stacey Soble
New Torah-Inspired Card Deck Introduces a Color-Based Approach for Reflection and Decision-Making
Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.
by Stacey Soble
The Invisible Work of a Rebrand
In this rare essay, the president of a haircare brand takes us behind-the-scenes into a world we never see when we pick up a product off the shelves--the arduous, thought-probing, second-guessing journey of rebranding a legacy product line. Not only is her reflection fascinating, but it is also incredibly useful for any salon owner or manufacturer contemplating their own brand.
Minerva Beauty Celebrates its 20th Anniversary with a Service Tray Giveaway
Twenty lucky winners will be selected July 30th, and each will be able to choose from three different service tray models.
by Stacey Soble
Three Blokes, One Mountain, One Cause
Motivated by loved ones who have battled cancer, Phorest's Barry Quinn and two friends will embark on a three-day trek to the summit of the highest peak in North Africa in September, raising money for HairToStay. Find out how you can help them.
by Stacey Soble
Harper Ellis Hair Co. Shows Up for Beauty Professionals with Their Biggest Investment Yet
The company's Back to Business Sweepstakes is a direct investment in the stylists and salon owners who are building something that lasts.
by Staff
The Calendar Illusion: Why Your Salon's May Revenue Isn't What It Seems
Owners start to worry when a month's sales come up short compared to the same period last year, but that may have more to do with the days in the month than with an actual decline. The KIM Report's Alain Audet points to May 2026 as a prime example.