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How Charles Ifergan Salons Successfully Use Groupon

Salon owner Charles Ifergan shares how he used Groupon successfully in his four Chicago locations.

Alison Alhamed
Alison AlhamedEditor in Chief, MODERN SALON
Read Alison's Posts
October 25, 2012
1 min to read


For his nearly 40 years in business, Charles Ifergan, salon owner of four locations in Chicago, Illinois, was always a firm believer in not discounting his services. "Well, as we know the world has changed and, a couple of years ago, I took another look at my business and said, 'I have to look at this with new eyes,'" Ifergan says.

Ifergan was inspired by IBM's most recent campaign "I am an IBMer"--that shows that businesses "are not in charge the way they used to be, the customer is in charge--she is your new boss," Ifergan says.

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"The world has changed," he says. "It's not changing, it has changed."

Learn how Ifergan used Grouponto offer a discounted service that not only was incredibly successful with attracting new clients, but the experience allowed him to retain those clients, boost new business, and create buzz in an untraditional form of marketing.

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