
In The Know
Women of Substance: Serena Chreky
SERENA CHREKY MIGHT HAVE entered the salon industry out of necessity when her husband Andre opened his own salon and asked for her help, but she’s certainly made the most of the opportunity.
Women of Substance: Sydney Berry
AFTER TAKING TURNS at being a stylist then a salon owner, Sydney Berry ‘decided to pursue a new role as a sales consultant for a distributor. Today, she owns that distributorship along with her husband Miles Berry and their business partner George Learned Berry has long been admired for her perseverance in encouraging her salon customers to network with one another and share best practices, and for her leadership role within the professional beauty industry to raise the bar for all.
Women of Substance: Karie Bennett
WHEN KARIE BENNETT cut her bangs on her third birthday, her family didn’t know she was taking the first step on her career path. And when the young stylist took her first styling job at Command Performance, she hadn’t yet envisioned that she’d own two (soon three) salons, capture the 2011 NAHA Salon Master of Business Award and follow another path by enrolling in the Writer’s Group at Stanford University and becoming a magazine and newspaper writer. “It all seemed to unfold depending on the choices I made.” she says “I wasn’t afraid to take a risk or make a mistake.”
Find The Right Salon Space
Commercial real estate guru, and President of Cursor Realty Corp, Willow Shambeck, works directly with renters looking for the perfect salon space. Here she provides SALON TODAY with tips on what salon owners should consider before buying in regards to market, location and incoming costs.
Schedulicity Wins DEMOgod Award at DEMO Fall 2011
Schedulicity, a company who handles online appointment scheduling for small businesses, accepted the prestigious DEMOgod Award at DEMO Fall 2011 for its presentation launching Pop-Up Offers.
Unite Presents Paramount Business at Global Session
Leading professional haircare brand and fashion mainstay UNITE haircare is proud to present the second annual global session, a trendsetting showcase of the intersection of hair and fashion.
Dominic Michael Salon Partners with Young Designers at Washington University Fashion Show
Dominic Michael Salon of Clayton and Chesterfield, Missouri continued its long-standing relationship with young talent in the design world by partnering with the 82nd annual Fashion Design Show for the Sam Fox School of Design and Visual Arts at Washington University.
Write Your Own Salon Script
Rasheeda Moore, is one of the fabulous salon directors, at Red 7 Salon, with locations in Chicago and Evanston, Illinois. When not running the front desk, Moore is active in the theatre/improve world. In a recent conversation with owner Jason Hall surrounding the summer of upcoming movie blockbusters, they came up with a great twist on how it relates to what they do everyday at Red 7. We are lucky they wanted to share it with other owners and managers in the SALON TODAY audience:
Stampt Launches Free Mobile Customer Loyalty App and Service
The days of paper loyalty rewards cards for salon and spa owners are coming to an end. Salon and spa owners seeking to gain new customers and increase loyalty now have a powerful and free social and mobile tool to help get consumers through their doors and keep them coming back.
Charles Penzone Named Millennium's Next Be-Cause Honoree
Millennium Salon Software is happy to announce that beauty icon, Charles Penzone, is the newest Be-cause honoree.
PBA Tracking Indices Decline from Record Highs in Second Quarter 2011
The Professional Beauty Association's (PBA) three main tracking indices for the salon/spa industry which include the Salon & Spa Performance Index (SSPI), Current Situation Index, and Expectations Index, experienced declines from their record highs in the first quarter of 2011 and year-over-year results.
E. Geovanni Salon
E. Giovanni Salon in Orlando, Florida
Off With a Bang
At a distributor meeting held before2011 Cosmoprof, Rick Kornbluth, president and CEO of Cutter and Stiles (an umbrella company that also includes Kevin Murphy), announced the launch of Bangstyle.com, a new, hip website to introduce stylists around the country to the Bangstyle movement.
10 Technologies: Geo-location Programs
One of the newest trends in the social media and marketing arena is the use of geo-location software to connect consumers to the businesses they patronize.

What Should a Stylist Look for in an Assistant?
Top stylists and salon owners are only as good as the people they have working for them. What should a stylist look for in an assistant? How do you “groom” them to be able to eventually move on as successful stylists within your salon? Salon owner Paul Labrecque shares his advice to finding and nurturing his assistants in his salon.
Strategies for Tackling the ST200
In my travels to different trade shows around the country this year, I’ve had the opportunity to discuss with owners their processes for tackling the new ST200 application. I’ve had owners tell me they divide up the categories and assign them to different teams in their salon. I’ve had others tell me they try to tackle a category each week. And, I’ve had others express that although the task is tedious, the application process is always a good exercise in self-examination.
SalonCam: Opening a Window to Your World
When I first interviewed Mitzi Bishop, owner of Bishop's Salon and Day Spa in Nashville, Tennessee, it was the early 1990s and she had just filmed and produced a VHS tape instructing clients how to do a great blowout at home. Back then, it was a great idea for supporting the sale of retail products, helping clients look their best between appointments and differentiating her salon from her competitors. Today, it's still a great idea, but one Bishop has continued to evolve with new technology.




