In The Know
Learn How to Market through Facebook
With nearly 750 million users on Facebook, it is no longer a question of whether your salon should have a presence there, but how to do it. In a free webinar sponsored by the National Association of Eco-Friendly Salons and Spas, Social Media Coach and Strategist Kathy Sipple will demonstrate how to make Facebook a smart and sustainable part of any salon marketing program.
by Stacey Soble
Creating Demand for Your Salon
As a successful salon owner, Scott Buchanan knew about marketing strategies that boost business, such as appointment confirmations, online surveying of clients, referral programs, and customized promotions to the salon’s database. As a busy owner of three New York-based salons, he and his staff had a difficult time finding time to manage all those mundane efforts. In November 2010, Buchanan adopted DemandForce, an integrated marketing and communication platform that automated all those efforts. Now, a year later, he credits DemandForce with generating an additional $64,000 of revenue over the past 12 months.
by Stacey Soble
Workplace Mentoring
A MENTORING EXPERT AND AUTHOR STUDIES ACAPELLO SALONS & SPAS AND OWNER JUNE JULIANO’S UNIQUE COACHING SYSTEM.
Farmhouse Fresh Backcountry Carmel Body Milk
Farmhouse Fresh's Sweet Cream Body Milk has been infused with a golden-carmel fragrance that rivals the finest creme brulee. The feel is light, and it pours like milk. This silky vegetable-based lotion will keep skin soft throughout the day, and ...
by Staff
A Tour Around the Aveda Headquarters
SALON TODAY took a tour around the Aveda Headquarters recently in Minneapolis, Minnesota. Learn about the Aveda process from product conception to production in this blog by Associate Editor Lauren Salapatek.
Women of Substance: Jane Wurwand
AS A TEENAGER, Jane Wurwand worked at a salon in her native United Kingdom as a ‘Saturday Girl,” an entry-level apprentice who sweeps hair trimmings and sorts and sterilizes hair-pins. She fell in love with the business, and when she discovered skin care, she discovered her destiny.
Women of Substance: Denise Provenzano
The association credits Provenzano’s leadership as helping shape salon owner events and education available each year through America’s Beauty Show Back in Naperville, she’s shaping a strong business she eventually plans to pass down to her two sons and their families.
Women of Substance: Debra Penzone
She started out as an assistant and gradually worked up the company’s ladder, as a stylist, designer, director, senior director; creative director, vice president of training, senior vice president, then president.
Women of Substance: Patricia Owen
PATRICIA OWEN’S BEAUTY CAREER started behind the counter as an educator and make-up artist for Estee Lauder cosmetics. She later became an entrepreneur by opening FACES, as a small ladies retail boutique on Hilton Head Island, which transformed over the years into an award-winning day spa.
Women of Substance: Debra Neill Baker
VERY SOON AFTER taking her first job as an esthetician, Debra Neill Baker realized she had too much energy to be in a quiet room with one client at a time. She found herself carefully observed the relationship between the hairdresser and the client and soon made it her personal mission to help the salon and the stylist understand the power and influence they have through their clients.
Women of Substance: Paula Malloy
AT THE AGE OF 29, Paula Malloy determined she was ready for the next step in her career and boldly sold her salon.
Women of Substance: Lynelle Lynch
LYNELLE LYNCH’S FORAY into the professional beauty arena was by chance. In fact, after college, her passion for fashion led her to a 15-year career with Saks Fifth Avenue where she served as general manager for multiple stores across Southern California.
Women of Substance: Jill Kohler
IN 1993, JILL KOHLER jumped into the beauty industry as a marketing coordinator at Nexxus, but it was her next job as executive director of TSA that she credits with leading her to open her own cosmetology school. “My debt of gratitude is to the hundreds of intelligent salon and spa owners who pushed me, helped me and cajoled me to do things I never thought was possible
Women of Substance: Sara Jones
WITH A COSMETOLOGY LICENSE in hand, Sara Jones blazed a career path that’s brought her to lead Joico/ISO, one of the most dynamic manufacturers in industry.
Women of Substance: Serena Chreky
SERENA CHREKY MIGHT HAVE entered the salon industry out of necessity when her husband Andre opened his own salon and asked for her help, but she’s certainly made the most of the opportunity.
Women of Substance: Sydney Berry
AFTER TAKING TURNS at being a stylist then a salon owner, Sydney Berry ‘decided to pursue a new role as a sales consultant for a distributor. Today, she owns that distributorship along with her husband Miles Berry and their business partner George Learned Berry has long been admired for her perseverance in encouraging her salon customers to network with one another and share best practices, and for her leadership role within the professional beauty industry to raise the bar for all.
Women of Substance: Karie Bennett
WHEN KARIE BENNETT cut her bangs on her third birthday, her family didn’t know she was taking the first step on her career path. And when the young stylist took her first styling job at Command Performance, she hadn’t yet envisioned that she’d own two (soon three) salons, capture the 2011 NAHA Salon Master of Business Award and follow another path by enrolling in the Writer’s Group at Stanford University and becoming a magazine and newspaper writer. “It all seemed to unfold depending on the choices I made.” she says “I wasn’t afraid to take a risk or make a mistake.”