
In The Know

Carol Augusto: A Passionate Advocate for Beauty Business Education Passes Away
Carol Augusto, executive director of Serious Business for the past 20 years, passed away in late February. A lifelong learner, she spent her life helping salon leaders grow both professionally and personally.
The Professional Beauty Association Announces its Beacon Class of 2024
The 2024 The Professional Beauty Association (PBA) announces its Beacon Class recognizing top emerging talent in the beauty industry.

Schwarzkopf Unveils New Brand Campaign Featuring Celebrity Hairstylist Chris Appleton
Schwarzkopf is partnering with celebrity hairstylist Chris Appleton as the brand's new global color ambassador to help launch its new campaign, “What Story Will You Tell?”

Scruples Celebrity Stylist William Whatley Unveils 2024 Hair Color Looks
Scruples celebrity hair stylist William Whatley provides his creative insight into this year's hair color trends for blondes, brunettes, and reds.

Celebrity Stylist William Whatley Returns to Scruples Hair
Scruples CEO Bahira Shami leveraged Cosmoprof Miami to share news about celebrity stylist William Whatley's return to Scruples as the new creative education director.

Badgley Mischka Fall ‘24 NYFW Presentation with Hair by Back of Bottle
Learn how to recreate the Regal Knotted Ponytail and learn about the team and the products behind the style.

Beyoncé Launches Haircare Brand Cécred and Announces Cécred x BeyGOOD Fund
Introducing Cécred, a haircare brand founded by Beyoncé Knowles-Carter, launching in tandem with the Cécred x BeyGOOD Fund, awarding an annual $500,000 to fund cosmetology school scholarships and salon business grants across 5 cities chosen for their large, diverse community of hairstylists.

SalonCentric's First-Ever Pro Beauty Experience Live in Nashville
Check out the artists and brands that will be featured at SalonCentric's first Pro Beauty Experience in Nashville this March.

Oway Unveils New Agricolor Collection
A work of art for your hair, Agricolor is a versatile professional color system dedicated to purity, efficacy and environmental responsibility.

Sport Clips Awards Up to $50,000 in Scholarships
The national franchise is donating up to ten $5,000 scholarships to currently enrolled barber or cosmetology students.

Save the Date for America’s Beauty Show - What's NEXT
America’s Beauty Show - What's NEXT will be taking place April 20-22, 2024, at the Donald E. Stephens Convention Center, Rosemont, IL.

Industry Giants CND & OPI Join Forces
CND and OPI set aside competition in support of Beauty Changes Lives and “One Day. One Ticket.” showing unity in an often fragmented industry.

The Swift Effect
As Taylor Swift cheers on the Chiefs, Google searches for 'red sweater' surge 300% as searches for 'red lipstick' shoot up 334%. Boohoo experts reveal Swift's game-day fashion choices and offer up alternatives.

Capture Career Highlights and Share Your NAHA Moment
MODERN is collaborating with NAHA to encourage you to share your unique creativity for a chance to be celebrated on the grand stage of the North American Hairstyling Awards. Step into the spotlight and showcase your hairstyling, makeup, nails, and hair color artistry with the NAHA Moment challenge.

Cosmoprof North America Miami Celebrates Its Inaugural Edition
Cosmoprof NA's first show in Miami saw overwhelming success with over 19,000 visits.

Goldwell Unveils 2024 Color of the Year: Midnight Berry
Inspired by the mystery of the midnight sky, Midnight Berry is Goldwell's 2024 Color of the Year.

Oway Welcomes Renowned Hair Color Specialist Jo McKay as Global Color Creative Manager
A seasoned professional with more than 30 years of experience in the hairdressing industry, McKay will be bringing a wealth of expertise in technical education, strategic development and brand inspiration the Italian company.




