MENU
SEARCHMen’s grooming brand, Reuzel, has collaborated with Liquid Death to launch Severed Head Strong Hold Clay Pomade, infused with Liquid Death Mountain Water.
The launch of Severed Head Strong Hold Clay Pomade coincides with Reuzel's 10th anniversary and an upcoming documentary series.
Photo: Reuzel
Barber-founded men’s grooming brand, Reuzel, has teamed up with Liquid Death to create its new Severed Head Strong Hold Clay Pomade. The product's launch coincides with the brand's 10th anniversary and an upcoming documentary series.
Known for its line of pomades, Reuzel’s products have been used on iconic actors in films such as Oppenheimer, Peaky Blinders, and Top Gun Maverick. The brand has teamed up with punk-inspired, canned water brand, Liquid Death, to create a new pomade infused with Liquid Death Mountain Water.
Adding natural definition and texture, the Severed Head Strong Hold Clay Pomade provides a workable hold that’s suitable for all hair types. The non-sticky, non-greasy formula leaves hair with a matte finish and roughed up texture.
Infused with Liquid Death Mountain Water and nourishing ingredients such as Argan Oil and Aloe, this Apple Salsa scented formula provides a workable strong hold to create a piecey, roughed-up texture. Leaves hair with a matte finish that is water-soluble and rinses easily from the hair.
Start by spreading a small amount evenly into your palms.
Rub palms together until the clay is warm and smooth before applying to hair.
Argan Oil: moisturizes hair and strengthens hair follicles while boosting shine and manageability.
Aloe: Conditions hair and promotes growth.
Originally posted on Modern Salon
Owners start to worry when a month's sales come up short compared to the same period last year, but that may have more to do with the days in the month than with an actual decline. The KIM Report's Alain Audet points to May 2026 as a prime example.
ELEVATE delivers the complete, immersive retail experience, combining interactive touchscreens, AI-powered product guidance, sales support, and immersive visualization into a single retail solution.
The strategic investment strengthens the company's North American presence and accelerates private label innovation in professional beauty.
The new partnership brings Amika products into Tricoci University and student salons across its 15 campuses, reflecting Tricoci's continued commitment to providing students with hands-on experience using modern, in-demand products that align with today's beauty industry needs.
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
This growing must-attend industry event honors leaders across hair, nails, and wellness while creating opportunities for the next generation.
Calling all students! Intercoiffure America Canada will select five student-nominated teachers for all-expenses-paid trips to its Fall Atelier in New York. Nominations are due June 15, 2026.
Billed as the most important three days for beauty in North America, the leading B2B event returns July 13-15th, uniting brands, suppliers, buyers, and the larger beauty industry across the full industry ecosystem.
The new backbar treatment is designed to moisturize and smooth hair while adding shine and body in just 10 minutes.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
