Barber-founded men’s grooming brand, Reuzel, has teamed up with Liquid Death to create its new Severed Head Strong Hold Clay Pomade. The product's launch coincides with the brand's 10th anniversary and an upcoming documentary series.

Known for its line of pomades, Reuzel’s products have been used on iconic actors in films such as Oppenheimer, Peaky Blinders, and Top Gun Maverick. The brand has teamed up with punk-inspired, canned water brand, Liquid Death, to create a new pomade infused with Liquid Death Mountain Water.

Adding natural definition and texture, the Severed Head Strong Hold Clay Pomade provides a workable hold that’s suitable for all hair types. The non-sticky, non-greasy formula leaves hair with a matte finish and roughed up texture. 

Infused with Liquid Death Mountain Water and nourishing ingredients such as Argan Oil and Aloe, this Apple Salsa scented formula provides a workable strong hold to create a piecey, roughed-up texture. Leaves hair with a matte finish that is water-soluble and rinses easily from the hair. 

How to Use

1. Start by spreading a small amount evenly into your palms.

2. Rub palms together until the clay is warm and smooth before applying to hair.

Key Ingredients

• Argan Oil: moisturizes hair and strengthens hair follicles while boosting shine and manageability.

• Aloe: Conditions hair and promotes growth.