Beyoncé Knowles-Carter announced the launch of her new haircare line by Cécred, which honors global traditions while delivering conditioners and fortifying protein, patent-pending technology, and fermentation that offers strength, moisture, and shine.

Inspired by hair rituals from global cultures, the products feature an array of butters, oils, honey, and fermented rice water to nourish hair. Cécred launched with the Foundation Collection, eight products that cleanse, condition, and repair the hair.

"The journey of creating Cécred has taken years, and I’m so proud to finally reveal what we’ve been working on. As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy haircare and to place scientific innovation and product performance above all else. We started by prioritizing the needs of textured hair like mine, along with other types and textures that need more moisture and strength. My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs. I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health. My vision is to be an inclusive force of excellence in the haircare industry while celebrating hair rituals across global cultures and helping dispel hair myths and misconceptions on all sides.”

— Beyoncé Knowles-Carter, Cécred Founder and Chairwoman

Knowles-Carter’s passion for haircare is born from lived experience. She grew up sweeping hair in her mother Tina Knowles’ salon and saw firsthand how she thoughtfully mixed tech-forward formulas with natural butters and oils to cultivate healthy hair. Knowles joined Cécred as vice chairwoman, bringing her 40 years of influence as a hairstylist, salon owner, and entrepreneur.

“In my own experience serving clients, I loved witnessing the joy they felt watching their hair grow healthier, shinier, and more vibrant,” added Knowles. “I have personally witnessed how these products have stopped breakage in its tracks. I’ve seen the transformations from using these products on all different hair types and textures and the results have been amazing.”

Cécred Foundation Collection

• Clarifying Shampoo & Scalp Scrub: This scrub combines exfoliants, fermented purple willow bark, and tea tree oil to remove buildup and residue from the hair and scalp for a deep clean.

• Hydrating Shampoo: This hyaluronic acid-infused shampoo goes deep on hydration, leaving hair visibly nourished, manageable, and strong.

• Moisturizing Deep Conditioner: This formula is infused with an African oil blend and shea butter to moisturize, soften, and improve manageability.

• Reconstructing Treatment Mask: Powered by Cécred’s patent-pending Bioactive Keratin Ferment, this treatment reduces damage, increases strength, and improves shine.

• Fermented Rice & Rose Protein Ritual: Fermented rice water is long adored in Asian cultures for its hair-strengthening and length-retention benefits, but the fermentation takes days. This ritual begins with a Fermented Rice & Rose Powder that instantly transforms into a water-activated, fortifying hair rinse treatment followed by a luscious Silk Rinse.

• Moisture Sealing Lotion: This multitasker seals, smooths, and styles with a light hold.

• Nourishing Hair Oil: This blend of 13 oils and plant-based extracts seals in moisture and adds a soft shine, all without silicone.

• Ritual Shaking Vessel: This vessel can be used to mix the Fermented Rice & Rose Powder with water to create a fortifying hair rinse treatment63.

What is Bioactive Keratin Ferment?

Bioactive Keratin Ferment is Cécred’s patent-pending technology made from wool-derived keratin, honey, and lactobacillus ferment. Enhanced by the ancient process of fermentation, the keratin proteins are small enough to penetrate deep into the cortex of each strand, closely matching and replacing depleted proteins to visibly repair and strengthen weak or damaged hair. Cécred products are beneficial for hair textures from straight to coily and hair states — including virgin, color-treated, chemically processed, and heat-styled and are formulated without silicones that mask damage with an artificial coating.

• Restores hair’s shine

• Makes hair two times more resistant to breakage

• Makes hair two times smoother

• Repairs damage from chemical processing

• Improves hair’s structural integrity

Cécred x BeyGOOD Student Scholarship

Knowles-Carter’s longstanding commitment to philanthropy has been recognized within various communities. Cécred will partner with Knowles-Carter’s philanthropic foundation, BeyGOOD, to create the BeyGOOD x Cécred Fund, which honors the knowledge and influence professional stylists have on hair health and the critical importance of advocating for the salon community. An annual $500,000 will fund cosmetology school scholarships and salon business grants.

Each year, 25 $10,000 financial aid scholarships will be granted to students currently enrolled in or in receipt of an acceptance letter at the following cosmetology schools with inclusive curriculums in the following cities:

• Beaver Beauty Academy in Atlanta

• Franklin Institute in Houston

• Janas Cosmetology Academy in New Jersey

• Trenz Beauty Academy in Chicago

• Universal College of Beauty in Los Angeles

Applicants can learn more about the Cécred x BeyGOOD Student Scholarship and how to apply here. 

Deadline: Scholarship applications must be received by March 20, 2024 at 11:59PM EST to be considered.

Cécred x BeyGOOD Salon Business Grant 

Cécred sees the impact of salons in our communities no matter if you rent a booth, operate a salon, or work out of a home salon. Each year, 25 $10,000 grants will be awarded to qualifying salon business owners so they can continue their transformative impact on the community. Applicants can learn more about the Cécred x BeyGOOD Salon Business Grant and how to apply here.

The Criteria

• You operate within one of the following five select cities: Atlanta, Chicago, Houston, Los Angeles, and New Jersey.

• You demonstrate need due to financial hardship.

• You are a current licensed barber, hair stylist, or cosmetologist and have been for a minimum of 2 years.

• You have a lease agreement for a salon, suite, booth, or chair, or you can show proof of salon business ownership.

• You have been in business for a minimum of 1 year.

• You have completed the application.

Deadline: Round one grant applications must be received by March 20, 2024 at 11:59PM EST to be considered.