Be Our Guest: Successful Client Strategies for Retention, Referral and Prebooking
The options are endless for clients when it comes to selecting a salon, and once they’ve chosen, a return visit isn’t a slam dunk. Retaining happy clients who will refer friends and family requires superb customer service, smart systems and consistency.
What Appointment S-T-R-E-T-C-H-I-N-G Costs You
Eufora's Joanne Magana calculates the cost of appointment stretching and arms owners, stylists and front desk personnel with scripts to aid in the prebooking process. A great lesson for your next staff meeting.
How to Shape the Mood of a Client Appointment
A simple change in the way you start off a client's appointment can shape her mood, as well as her perception of the overall salon experience. The DiJulius Group's Jess Bound shows you how.
Tabatha's Tips On The Perfect Consultation
A good consultation can make or break a great salon experience. Industry guru Tabatha Coffey was a speaker at the most recent Phorest Salon Owners Summit in Dublin, Ireland and gave her tips on the perfect consultation. Here she shares her top five.
Tabatha's Tips On The Perfect Consultation
A good consultation can make or break a great salon experience. Industry guru Tabatha Coffey was a speaker at the most recent Phorest Salon Owners Summit in Dublin, Ireland and gave her tips on the perfect consultation. Here she shares her top five.
Bespoke's Tailored Consultation
Christian and Alicia Blazevich of Bespoke Beauty Bar partner with Passion Squared's Nina Kovner to develop a tailored consultation that helps them deliver what their clients really want.
by Stacey Soble
Ecoheads Launches Bang Face Shields
With the launch of Bang Face Shields, Ecoheads help stylists cut better bangs while improving the client experience.
Van Michael Salons Launch For-Purchase Salon Management Kits
Van Michael's Van Council and Susan Dykstra share 300,000 hours worth of salon management experience with a new kit designed to help salons grow.
Top 5 Rules of Client Retention
A new client, whether a walk-in or a referral, is a nugget of gold. How do you craft this nugget into a thing of beauty?
by Ivan Zoot
Salon Today 200: Retention and Referral
On the 10th day of the 12 Days of the Salon Today 200, we celebrate the salons and spas that know a new client is silver, while a retained one is gold. These salons diligently developed programs to drive prebooking rates, referrals and retention.
by Stacey Soble
2018 Salon Today 200: Customer Service
It's day 3 of the 12 Days of the Salon Today 200 and time to meet the superstars in customer service. These salons have mastered the art of elevating the salon and spa experience, which solidifies client loyalty and propels growth.
by Stacey Soble
Mastering the Art of Client Communication
Rosy's Jim Bower shares some communication tips to help stylists find their conversation stride with clients. Your teams communication skills can help boost sales and strengthen client loyalty.
The Benefits Software Brings to Salon and Spa Owners
If you salon hasn't embraced salon management software yet, here are several reasons why you should reconsider.
Beauty Pulse: Why Stylists Fly the Salon Coop
Oh where, oh where do good stylists go when they leave the salon? Salon Today's most recent Beauty Pulse attempts to find out, plus owners reveal the strategies they use to retain clients.
by Stacey Soble
The Virtual Consultation Tool
A 2014 STAMP honoree takes his in-salon marketing concept and creates a new virtual consultation tool for the industry.
by Stacey Soble
STAMP 2017: Z Studio's Client Loyalty Marketing
Z Studio consolidates the number of materials it used to give new clients into one creative new piece, earning it a 2017 STAMP award.
by Stacey Soble
STAMP 2017: Gene Juarez's Client Recruitment Materials
Gene Juarez develops a cool marketing tool that helps new stylists recruit clients, earning it a 2017 STAMP award.
by Stacey Soble