Publicity Idea: Window Dressing
In Portland, Maine, one salon’s artistic idea ignites its publicity success.
Perspectives: Evaluating a New Retail Line
Retail sales are more than a great way to boost revenue—offering products to help your clients maintain their new style is just part of good service. How do you decide what lines best support your salon brand? We asked an award-winning salon owner, a distribution executive and a leading salon industry marketing professional: What is the best process for evaluating a new retail line?
The Price of A Client
SALON TODAY’s October issue delves into spa productivity—showing you how to get the most out of each service room and service provider, as well as reduce costs. Another important aspect of productivity is keeping every appointment full and that requires consistently attracting new clients.
Salon Owners on Retailing Efforts
Partaking in smart merchandising can help your salon sell more. Displaying a cohesive retail line, with strategic placing, and a dash of creativity can make your salon’s products pop out to the client. Salon Today asked these salon owners about their retailing efforts.
Tap Your Team for Revenue-Generating Ideas
Looking for great ideas for generating revenues and cutting costs at your salon? Why not take it the frontline? When Laura Ortmann directed each department at her Ginger Bay Salon and Spa in St. Louis to come up with one goal for increasing revenue one for decreasing expenses she didn't know what to expect. But looking back, she couldn't be more pleased with the results.
Effective E-Newsletters
Element Salon in Nashville, Tennessee has a loyal and fashion-focused clientele. Owner Kevin Moser further forges the salon/client bond with an engaging e-newsletter.
The Salon Industry Business Artist (Book Review)
Eric Mokotoff has created an explosion of ideas and provided the tools to challenge our salon industry to grow beyond mediocracy. By focusing on the client, owners and stylists become one team, striving for the excellence of the experience and finished outcome. He challenges us to drive forward with our passion and use education to grow.
Handling Salon Chores
Dusting retail shelves, folding towels, sweeping the floor—all those thankless daily salon tasks that must be performed but ones that no one wants to do. In this installment of Owners' Forum a reader asks how we get these accomplished at Atelier. I share my story, then turn the tables and invite you to share your own suggestion.
Trend Spotting for Your Salon
Style-savvy clients look toward their salon to interpret the latest seasonal trends, but keeping on top of trends can be a full-time job. SALON TODAY loves this idea from Jack and Joelle Ray, owners of Samuel Cole and Salon Moxie in Raleigh, North Carolina:
by Stacey Soble
Window Shopping, Merchandising Inspiration
Follow five salon owners as they shop for merchandising inspiration.
Tackling Diversion Head On
AT COSMOPROF North America Beauty Week in Las Vegas, Moroccanoil (moroccanoil.com) announced a groundbreaking, multimillion dollar, high-tech system that will help deter diversion of its exclusive salon and spa products in ways that were previously considered impossible.
Service Spotlight: Halotherapy
Covered with fine, pure Himalayan pink crystal salt, specially imported for the facility, Salt Cave provides a dry, sterile place for visitors to relax. The large amount of dry rock salt creates a special microclimate identical to underground salt caves popular in Europe. Patients relax on comfortable chairs during the sessions, soothed by calming music and absorbing the energy and healing benefits of a salt-infused aerosol provided by a salt generator.
September Musts
Back-to-school season marks the beginning of a frenzied holiday season. But what is good for business can be stressful for individuals. Burnout is the state of emotional, mental and physical exhaustion caused by excessive and prolonged stress. Follow a few simple strategies to avoid burnout for both you and your staff:
Skincare Retail Sales
Skincare retail sales can really boost your bottom line, but it’s area where many salons struggle—even those who excel at retail on the salon side. For this Owner’s Forum, I was prompted by a question I received by Don Weisse, who works in national salon development for Aveda. I decided to dig a little deeper into how consumers buy skincare products and exactly what can trigger a purchase. --Karie
A Window into the Consumer Mind
As the nation’s biggest retailers get into the beauty game, you need to step up your own by learning how your clients shop. Some of the industry’s top experts in consumer behavior teach you how to design retail environments that encourage the purchase.
Intergenerational Product Marketing
At the PBA Symposium this summer, Group 3 Marketing created lots of buzz about our intergenerational research that was sponsored by BSG/Cosmoprof and KPSS.
by Bart Foreman
The Case for Team-Based Pay
In a recent post to SALON TODAY's LinkedIn page, reader Joann Lefebvre posted the following question: "Any ideas on how to handle commissioned employees when a salon/spa offers promotional pricing for services and products?" I couldn't resist the opportunity to join the online dialog to talk about the benefits of team-based pay.
by Neil Ducoff