Quote of the Day
Ringing up retail and slamming services during the holiday season can be exhilarating, yet it also can be exhausting. It's a great time of year to give your staff a little quiet inspiration every day.
by Stacey Soble
The $100,000 Stylist
Five years ago, Kaitlyn Kuehn began her cosmetology career at Martin's School of Cosmetology before being discovered by Tina Morschauser, co-owner of Rejuvenation Spa in Madison, Wisconsin. In that relatively short time, Kuehn has turned herself into a $100,000 a year stylist. Lindsey Sekeres, the spa's guest coordinator and an up-and-coming reporter, recently interviewed Kuehn, asking what's led to her amazing success in such a competitive and self-motivated industry:
by Stacey Soble
8 Lessons in Netiquette
The Internet is a big, limitless place where the rules of everyday life don't always apply. You can say whatever you want to say...right? Well actually, no, you can't—or at least, you shouldn't. Especially if your online presence is connected to your professional image. The fact of the matter is, just as there is proper etiquette in the "real" world, there's a right way and a wrong way to behave in the online world, too. In fact, says Barry Libert, author of the new book Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business, how you choose to communicate can have a very real impact on your relationships with employees, customers, and partners.
by Stacey Soble
Salon Insurance
For any business owner you have to invest in your employees in order to have a successful business; and a good employee benefit plan can make it easier to recruit, hire and retain productive employees. Whether you are a salon owner or an independent stylist, having salon insurance can be a vital asset.
Who's Got Your Back?
Keith Ferrazzi’s best-selling book Never Eat Alone proved that relationships are critical to our business success. After the book was published, the author discovered that the success of your external relationships can be predicted by the strength of your relationships with the two or three people who are closest to you. In his new book Who’s Got Your Back?, Ferrazzi helps you create a path to success by creating an inner circle of “lifeline relationships,” those deep, close relationships with a few key trusted individuals who offer the encouragement, feedback and generous mutual support to help you reach your full potential.
by Stacey Soble
Skin Authority Advanced Esthetics Institute
Skin Authority announces the opening of the Skin Authority Advanced Esthetics Institute in January 2011. Skin Authority will share its knowledge as the authority on skin and offer online training and development programs to busy esthetics professionals worldwide.
October Musts
Now’s the time to deck your halls…or rather your front desk, stations and retail displays. While a festive environment can drive gift card and retail sales, there are a few things to consider before you break out the tinsel: Your staff members and your clients most likely come from different faiths, so your decorations should be religious-neutral. Resist the temptation to overdecorate— your decorations simply need to lighten the spirit and remind clients you’re a retail destination.
Service Spotlight: Turquoise Blue Sage Body Ritual
Sacred turquoise gemstones offer a deeply relaxing experience for body and soul. Begin with a mineral-rich Turquoise Sage Desert Salt Body Polish to cleanse and awaken the skin followed by a cocoon wrap with a Turquoise Sage Desert Clay Body Mask enriched with a subtle blend of essential oils and the energy of turquoise. The ritual continues with a balancing and re-hydrating full-body massage using Turquoise Sage Massage Oil. Finally, experience an energy ritual using desert sage to cleanse the aura and turquoise gemstones to strengthen and balance the body and spirit.
Funding Advanced Education
How important is advanced education in your salon? Is it important enough for you to foot the bill? Take a look at how these three salons fund their funds…
Asian Fusion: Emmetts The Studio
BUILT IN THE 1920s, the old lighting store in Indianapolis, Indiana, now houses Emmetts The Studio, owned by Emmett Cooper and Naieem Abdool. Throughout the two-levels, Asian-inspired furnishings meet modern decor—Tibetan drum tables, brass dragon chandelier, French chairs covered in brindle cowhide, pine wood floors, full-length ceiling mirrors, energy-effi cient LED track lighting and eco-friendly painted walls. Walk down the stairs to the lower level of the studio for a look at the open color bar with private make-up rooms and treatment areas. A private, Zen-inspired patio allows for group events and private parties, or for clients to relax outside between services. Here, owners Emmett Cooper and Naieem Abdool take SALON TODAY on a tour.
David Wagner's Unexpected Journey
A few years ago, as the market was crashing, banks were going under and the general population was panicking, David Wagner found himself in a different kind of crisis—he discovered he had cancer and soon was fighting for his life. In his presentation at Serious Business 2011, the now-healthy founder of JUUT Salonspas and author of Life As a Daymaker plans to share what he learned from the experience and how it relates to business.
by Stacey Soble
How do you get the most from your DSC?
One of the salon’s most valuable sources for education, business, marketing and product advice is the Distributor Sales Consultant (DSC). This month Salon Today asks a salon owner, a distributor and a manufacturer: How do you get the most from your DSC?
Staying on Top of Seasonal Trends
As your salon’s leader, one of your important roles is to serve as a conduit between the beauty and fashion worlds and your stylists who work your frontline. So this month Salon Today asks: “How do you and your staff stay on top of seasonal trends?”
Spa Productivity Power
To achieve profitability on the spa side of your world, it all comes down to how productive you can make that treatment room and its attending professionals. to get you on the upswing, these spa leaders share their favorite bottom-linefocused strategies.
Higher Learning: Salon Success though Education
After achieving a level of success within their own markets, these salons are sharing their experience by teaching others what they know best.
Top 10 Social Media Pitfalls
If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. Thousands of companies are rushing headlong into the profile-creating, news-tweeting, blog-posting frenzy...only to find that their valiant efforts are not getting the results they had hoped. If you're looking for fans, followers, and friends to build a Social Nation around your business, don't panic, says Barry Libert. There is simple advice that will help businesses avoid the pitfalls and make a strong online impact.
by Stacey Soble
The Value of Time; Dennis Bernard
Nearly three decades ago, hair stylist and salon owner Dennis Bernard developed The Color Accelerator, or TCA. Salon Today recently talked with Dennis to unravel TCA’s history: