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Stacey Soble

Director of Brand Content Strategy

Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.

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Tips for Successful Retail

Today, the average woman uses four to six products on her hair each day. This love affair with products can drive a salon’s success, but only if its retail division is run efficiently and serves the needs of both the clientele and the ...

Culture Club

As the lead educator for ESON (Eufora Salon Owner Network), Joanne Magana traveled the country over the past 10 years talking to salon owners about the value of establishing a solid culture.“I was surprised to find so many salons that ...

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