Cyrus Bulsara Passes Away at 72
Known for his detailed research on the professional salon and spa markets, Cyrus Bulsara passes following a heart attack.
by Stacey Soble
Stacey Soble
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
The Industry Pays Tribute to Frank and Joy Warner
Frank and Joy Warner were high school sweethearts, who shared a passion for hair and opened Frank Anthony in Chester, New Jersey, in 1970. They tragically passed away October 27. Their many industry friends share their favorite memories of the couple.
by Stacey Soble
STAMP 2019: Posh Salon's Loyalty Program for Male Clients
To attract more male clientele through its doors, Posh Salon of Williamsburg creates a male-focused rewards program which brings in 224 men in the first half of 2019.
by Stacey Soble
STAMP 2019: Tyler Mason Teams Up with NFL Team on Breast Cancer Awareness Campaign
Tyler Mason Salon Spa brings some joy to local women impacted by breast cancer with a special event they partner on with the NFL Colts organization. Check out this STAMP-winning idea.
by Stacey Soble
STAMP 2019: EvelineCharles Launches Lash Extensions with a Marketing Punch
When EvelineCharles makes a second attempt at launching lash extensions, the salon supports the new service with an entire marketing campaign. Now they're looking at bringing in $72,000 in service sales in the first year. Check out this winning 2019 STAMP idea.
by Stacey Soble
2 to 10's Emerging Leaders Take On the Recruitment Crisis
In the 4th annual 2 to 10 Emerging Leaders Competition, two teams of young leaders present innovative ideas for recruiting and retaining future talent.
by Stacey Soble
Salon Tours: The Simple Elegance of Stella and Shay Beauty Bar
With a soft color palette and rich furnishings, Designer Michele Pelafas helps Stella and Shay Beauty Bar bring a touch of luxury to Westlake, Ohio.
by Stacey Soble
Profiles in Leadership: Donna Means, Fashion Forward, Team-Focused
Donna Means is keenly focused on growing her team at Salon DM3 and giving back to her local community of Athens, Georgia. See how this successful salon owner stays focused, while building a multi-million dollar, fashion-forward company.
by Stacey Soble
HAIR+ Summit Helps Professionals Capture New Opportunities through Hair Loss Education
More than 75% of today's salon clients are concerned about present or future hair loss--are you equipped to address their questions? The 4th annual HAIR+ Summit encouraged stylists and salon owners to embrace the education necessary to specialize in this business-boosting category.
by Stacey Soble
How to Practice Happiness
As a salon owner, one of your management responsibilities is to lead your team and yourself to happiness, but best-selling author and happiness coach Neil Pasricha stresses the key is practicing happiness. Before he takes the stage at Serious Business, Pasricha talks to SALON TODAY about reprogramming your brain and how he discovered his own happiness.
by Stacey Soble
Whip Salon Named One of Connecticut's Top Workplaces
Hearst Connecticut Media Group names Whip Salon as one of its "Top Workplaces 2019," and gives it an additional nod for being a company that employees value for being open to new ideas.
by Stacey Soble
Strategies Celebrates the 2019 Team-Based Pay Award Winners
From Best Culture Shift to the Profitability Award, eight salons sweep up awards at Strategies' 2019 Team Based Pay Conference 2019.
by Stacey Soble
Profiles in Leadership: Laura Boton--Rebel Leadership from an Almost Rock Star
As part of a plan to avoid waitressing while pursuing a career in Rock and Roll, Laura Boton enrolled in cosmetology school--a decision that led her down an entirely different and successful career path. Find out what makes this owner of three Chicago salons a strong leader who values freedom, flexibility and fun.
by Stacey Soble
STAMP 2019: Gene Juarez Strategically Rolls Out its Seasonal Collection
Instead of releasing an entire seasonal collection, Gene Juarez roles out one new trend at a time, strategically sharing behind-the-scenes images, fun videos and plenty of information on how each trend was created through multiple communication vehicles.
by Stacey Soble
STAMP 2019: Twiggs Salon Plans Influencer Event to Launch New Retail Line
When Twiggs Salon brought in Color Wow, Owner Shauna Raisch invites in guest artists, the team prepares six models and they plan a special event for local social media influencers.
by Stacey Soble
STAMP 2019: Whip Salon's Social Media Campaign Drums up New Clients
The salon offers a prize of the BFF Blowout, a service for two, to the guest who gets the most likes for their #GetWhipped pic.
by Stacey Soble
STAMP 2019: Salon Rootz' Wireless Access Point Encourages Guests to Recommend the Salon to Friends
Salon Rootz does grant its clients free Wifi, but It cleverly makes them logon through a Wireless Access Point which has them sign into the salon on Facebook. When they sign on, many leave a nice marketing plug about the salon that the client's social media friends see.
by Stacey Soble