Profiles in Leadership: FrankJames Dibrino, The Hands of a Hairdresser
As a former jet engine mechanic in the US Air Force, Twisted Bangz Salon's Frank James Dibrino learned to face a salon owner's challenges head on.
by Stacey Soble
Stacey Soble
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
Shortcuts Gets Social Sorted for Salons
Shortcuts launches a new monthly service that helps busy owners with their salon's social media posts.
by Stacey Soble
The Salon Owners Summit Roadshow Hits Philadelphia; Special Pricing for SALON TODAY Audience
With headliners Olivia Smalley, Jay Williams, Ashley Toliver-Williams, Josh Hafetz and Rachel Ringwood, Phorest's Salon Owners Summit Roadshow hits Philadelphia, October 21.
by Stacey Soble
Profiles in Leadership: Michaella Blissett Williams, Championing Financial Independence and Inclusiveness in Beauty
Between diversifying her beauty portfolio with real estate investments and encouraging her team to be the best they can be, Michaella Blissett Willams is carving an inspiring niche in Brooklyn, New York.
by Stacey Soble
STAMP 2019: Be Inspired Salon Introduces New System that Removes the Client Confusion around Color Pricing
Be Inspired Salon leverages social media to introduce its clients to a new All-Inclusive Color Program, which introduces an overall set price for complicated color services.
by Stacey Soble
Green Circle Salons Joins the Ever-growing B Corp Movement
As an organization dedicated to helping salons reduce, recycle and repurpose the waste they produce, Green Circle Salons is certified as a B Corporation.
by Stacey Soble
Profiles in Leadership: Mechelle Khodayari, Empathetic Leader and Secret Skateboarder
Get a glimpse into the leadership style of Mechelle Khodayari, co-owner of Aria Salon Spa Shoppe, with two locations in Alpharetta, Georgia, with the first in our new series, Profiles in Leadership.
by Stacey Soble
STAMP 2019: Tyler Mason's Clever Social Post Helps New Stylist Build her Book
Do you have new talent who are trying to build clientele? Borrow this idea from Tyler Mason Salon Spa and identify a deserving group in your community and design a promotion.
by Stacey Soble
STAMP 2019: RedBloom's Social Media Campaign Celebrates the Stories of its Most Interesting Guests
To further expand on the concept of getting guests to share their real-life style pics on Instagram, RedBloom Salon invited a few of them to a photo shoot and wrote blogs that shared their stories.
by Stacey Soble
STAMP 2019: Jiva Salonspa Leverages Facebook to Celebrate Moms
Jiva Salonspa's Mominate Your Mom encourages guests to share the stories of their amazing moms, thereby creating meaningful interactions for optimal Facebook shares.
by Stacey Soble
STAMP 2019: The Bangz Blog Celebrates Salon's Success without Bragging
Vanessa Minter wanted a way to communicate the accolades her salon had collected without bragging, so she worked with Imaginal Marketing to create a blog that focused on inclusive spirit and celebration.
by Stacey Soble
STAMP 2019: Ginger Bay and the Babbling Blondes Team Up on Mother's Day Influencer Program
Ginger Bay Salon and Spa in St. Louis find the perfect influencer partners to broaden their social media reach and drive in new clients for Mother's Day.
by Stacey Soble
STAMP 2019: Penzone Salons + Spas' Influencer Program Targets Younger Demographic
With two new locations opened in 2018, Debra and Charles Penzone design an Influencer Program that introduces a younger crop of clients to the salon's history and brand.
by Stacey Soble
STAMP 2019: Urban Betty's New Website Drives In New Clients
With its whimsical imagery, clever vernacular and an ability to find a stylist that matches your personality, Urban Betty's website brings in 700 new clients a month.
by Stacey Soble
STAMP 2019: Interlocks' Website Takes Video to the Next Level
As it embraced med spa , Interlocks Salon decided to step up its website adding many video descriptions to help visitors understand the salon's new menu offerings.
by Stacey Soble
STAMP 2019: Urban Betty's Revamped Email Newsletter
Urban Betty's sleek, newly designed email newsletter attracts 19,000 subscribers, helping drive new appointments in the salon.
by Stacey Soble
STAMP 2019: Whip Salon's Charlie's Angels-Inspired Direct Mail Promotion
When Whip Salon added medi-spa services to its service menu, Owner Amy Pal designed a direct-mail piece that introduced the new offerings to the community. The campaign brought in new guests and boosted service sales.
by Stacey Soble