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SEARCHAs you pivot to take care of your team, your clients and your business during the COVID-19 crisis, SALON TODAY initiates a resource center where other salon owners and industry experts are sharing valuable documents that you can use as inspiration to create your own.
SALON TODAY has always been a forum where salon owners and other industry leaders have shared their best practices, creative ideas and wisdom. Never has that been more important than during the COVID-19 pandemic. It's an unprecendented time when owners are forced to close their doors, layoff their team members and figure out how to pay their bills and rent with no income. A time to focus on communicating with your guests and keep them engaged in your brand. A time to process documents, apply for financial assistance and get really creative about what you can safely sell.
As you work through this new reality, SALON TODAY developed the SalonShare Resource Center, a place where other owners and industry experts are sharing documents that you can use as a template to create your own. They are intended to be a point of inspiration or a starting place as you develop similar documents for your own business. Please contact your attorney, accountant, financial advisor or other professional for guidance, as your circumstances may be different.
We are adding to this site on a daily basis, but currently here's what you'll find.
(COVID-19 Landlord Rent Assistance Letter—Cosmetology School
Drafted by Minerva’s Jeff Grissler, this templated letter was developed to help guide the owners of cosmetology schools in asking for rent assistance from their landlords in light of the COVID-19 Crisis
COVID-19—Landlord Rent Reduction Letter—Salons and Spas
Drafted by Minerva’s Jeff Grissler, this templated letter was developed to help guide the owners of salons, spas and barbershops in asking for rent assistance from their landlords in light of the COVID-19 Crisis.
Landlord Rent Assistance Followup Letter
This letter drafted by Minerva’s Jeff Grissler is intended to help salons send a second letter to landlords who have not responded to their first letter asking for rent assistance and/or reduction.
Salon/Spa COVID-19 Crisis Petition Letter to the State of Massachusetts
Developed by a consortium of owners of salons, spas and wellness facilities, this letter was developed to petition the State of Massachusetts for crisis relief. Based on a letter developed by the restaurant association, Massachusetts owners share this as example for salon and spa owners in other states.
Zona Salons’ Closure Announcement to Their Community
Developed by Zona Salons in Massachusetts, this letter informed their clients and community about their closure due to the COVID-19 Crisis. Zona Salons offers this as an example for owners looking to create similar communications.
Great Clips’ Salon Closure Checklist
Developed specifically to help Great Clips’ franchisee owners through a COVID-19 related closure, this checklist also helps guide other salons, spas and barbershops through some recommended steps to take when closing their businesses during a mandated or voluntary shutdown.
Zona Salons’ FAQ
A thorough FAQ about coronavirus of COVID-19, this document was developed for the internal staff of Zona Salons in Massachusetts. Zona Salons share this for salons looking to create a similar document.
To access the SalonShare documents go to www.salontoday.com/covid19resources
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salon's can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest
At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.
