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SEARCHAs you pivot to take care of your team, your clients and your business during the COVID-19 crisis, SALON TODAY initiates a resource center where other salon owners and industry experts are sharing valuable documents that you can use as inspiration to create your own.
SALON TODAY has always been a forum where salon owners and other industry leaders have shared their best practices, creative ideas and wisdom. Never has that been more important than during the COVID-19 pandemic. It's an unprecendented time when owners are forced to close their doors, layoff their team members and figure out how to pay their bills and rent with no income. A time to focus on communicating with your guests and keep them engaged in your brand. A time to process documents, apply for financial assistance and get really creative about what you can safely sell.
As you work through this new reality, SALON TODAY developed the SalonShare Resource Center, a place where other owners and industry experts are sharing documents that you can use as a template to create your own. They are intended to be a point of inspiration or a starting place as you develop similar documents for your own business. Please contact your attorney, accountant, financial advisor or other professional for guidance, as your circumstances may be different.
We are adding to this site on a daily basis, but currently here's what you'll find.
(COVID-19 Landlord Rent Assistance Letter—Cosmetology School
Drafted by Minerva’s Jeff Grissler, this templated letter was developed to help guide the owners of cosmetology schools in asking for rent assistance from their landlords in light of the COVID-19 Crisis
COVID-19—Landlord Rent Reduction Letter—Salons and Spas
Drafted by Minerva’s Jeff Grissler, this templated letter was developed to help guide the owners of salons, spas and barbershops in asking for rent assistance from their landlords in light of the COVID-19 Crisis.
Landlord Rent Assistance Followup Letter
This letter drafted by Minerva’s Jeff Grissler is intended to help salons send a second letter to landlords who have not responded to their first letter asking for rent assistance and/or reduction.
Salon/Spa COVID-19 Crisis Petition Letter to the State of Massachusetts
Developed by a consortium of owners of salons, spas and wellness facilities, this letter was developed to petition the State of Massachusetts for crisis relief. Based on a letter developed by the restaurant association, Massachusetts owners share this as example for salon and spa owners in other states.
Zona Salons’ Closure Announcement to Their Community
Developed by Zona Salons in Massachusetts, this letter informed their clients and community about their closure due to the COVID-19 Crisis. Zona Salons offers this as an example for owners looking to create similar communications.
Great Clips’ Salon Closure Checklist
Developed specifically to help Great Clips’ franchisee owners through a COVID-19 related closure, this checklist also helps guide other salons, spas and barbershops through some recommended steps to take when closing their businesses during a mandated or voluntary shutdown.
Zona Salons’ FAQ
A thorough FAQ about coronavirus of COVID-19, this document was developed for the internal staff of Zona Salons in Massachusetts. Zona Salons share this for salons looking to create a similar document.
To access the SalonShare documents go to www.salontoday.com/covid19resources
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Sponsored by Zenoti
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
Sponsored by Dermapenworld
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
