
The Constant
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
As you pivot to take care of your team, your clients and your business during the COVID-19 crisis, SALON TODAY initiates a resource center where other salon owners and industry experts are sharing valuable documents that you can use as inspiration to create your own.


SALON TODAY has always been a forum where salon owners and other industry leaders have shared their best practices, creative ideas and wisdom. Never has that been more important than during the COVID-19 pandemic. It's an unprecendented time when owners are forced to close their doors, layoff their team members and figure out how to pay their bills and rent with no income. A time to focus on communicating with your guests and keep them engaged in your brand. A time to process documents, apply for financial assistance and get really creative about what you can safely sell.
As you work through this new reality, SALON TODAY developed the SalonShare Resource Center, a place where other owners and industry experts are sharing documents that you can use as a template to create your own. They are intended to be a point of inspiration or a starting place as you develop similar documents for your own business. Please contact your attorney, accountant, financial advisor or other professional for guidance, as your circumstances may be different.
We are adding to this site on a daily basis, but currently here's what you'll find.
(COVID-19 Landlord Rent Assistance Letter—Cosmetology School
Drafted by Minerva’s Jeff Grissler, this templated letter was developed to help guide the owners of cosmetology schools in asking for rent assistance from their landlords in light of the COVID-19 Crisis
COVID-19—Landlord Rent Reduction Letter—Salons and Spas
Drafted by Minerva’s Jeff Grissler, this templated letter was developed to help guide the owners of salons, spas and barbershops in asking for rent assistance from their landlords in light of the COVID-19 Crisis.
Landlord Rent Assistance Followup Letter
This letter drafted by Minerva’s Jeff Grissler is intended to help salons send a second letter to landlords who have not responded to their first letter asking for rent assistance and/or reduction.
Salon/Spa COVID-19 Crisis Petition Letter to the State of Massachusetts
Developed by a consortium of owners of salons, spas and wellness facilities, this letter was developed to petition the State of Massachusetts for crisis relief. Based on a letter developed by the restaurant association, Massachusetts owners share this as example for salon and spa owners in other states.
Zona Salons’ Closure Announcement to Their Community
Developed by Zona Salons in Massachusetts, this letter informed their clients and community about their closure due to the COVID-19 Crisis. Zona Salons offers this as an example for owners looking to create similar communications.
Great Clips’ Salon Closure Checklist
Developed specifically to help Great Clips’ franchisee owners through a COVID-19 related closure, this checklist also helps guide other salons, spas and barbershops through some recommended steps to take when closing their businesses during a mandated or voluntary shutdown.
Zona Salons’ FAQ
A thorough FAQ about coronavirus of COVID-19, this document was developed for the internal staff of Zona Salons in Massachusetts. Zona Salons share this for salons looking to create a similar document.
To access the SalonShare documents go to www.salontoday.com/covid19resources

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