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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
In a bold, brave move, Chicago’s Marianne Strokirk Salons submits its operation to a team of sustainability strategists for a green evaluation and carbon footprint analysis, then shares the data and recommendations with SALON TODAY readers.
The ISBN conference plans an event focused on helping members grow by cutting costs and seizing unique opportunities. As a preview, Mel Kleiman, a recruitment expert and the conference’s keynote speaker, reveals his top tips on how to recruit and hire the best employees.
Young minds arrive at cosmetology school eager to soak up cutting, coloring and texturizing techniques. But when a good school leads by example, it can infuse a fresh mind with so much more.
Fashion trendsetters, opinionated smart mouths, hormones on overdrive—love ‘em or hate ‘em, today’s teenagers are the future core of your business.
Mel Kleiman, a recruitment expert and the ISBN conference’s keynote speaker, reveals his top tips on how to recruit and hire the best employees.
The American Heart Associations’s Go Red For Women movement challenges women to know their risk for heart disease. This is a perfect platform for many professional beauty organizations and an easy one to embrace in your own salon business.
Promising to boost the color biz of even the most established salons, the new Red Chocolate education program blends business analysis with customized technical and guest-service education.
As the saying goes, “You can’t take it with you.” But what exactly will you do with your salon in the end, and can you best prepare it and yourself for the eventual sale?
Dre’s in Scottsdale incorporates psychology into its design to sway consumer behavior.
Lure BEAUTY-hungry clients into your salon with creative and tantalizing menus.
Achieving growth in today’s economy may be challenging, but it is possible if you put your best practices forward.
Feeling the recession pinch yet? Take strategic action today to protect your salon assets, and even grow your business, during tough economic times ahead.
Despite the troubled economy, retail sales at the 20 Mario Tricoci Hair Salons and Day Spas throughout the Midwest are going up.
Ever wish you could extend that holiday spirit a little bit longer? Simply redefine the season, advises Inez Gray, owner of Habitude Salon and Spas in Seattle, Washington.
For a growing number of salons and spas in New York, that sound comes in the form of an automated call—a message confirming the booking of a client through Lifebooker.com
When it comes to the casual dialog between client and stylist, the topic often is up for grabs.
Break down the mental barrier of spa services as luxurious treats and transform them into required maintenance—then you’ll see your clients again, and again and again.
