MENU
SEARCHDespite the troubled economy, retail sales at the 20 Mario Tricoci Hair Salons and Day Spas throughout the Midwest are going up.
Retail Makeover
Despite the troubled economy, retail sales at the 20 Mario Tricoci Hair Salons and Day Spas throughout the Midwest are going up. Chief Operating Officer Larry Silvestri credits the growth to the company's philosophical shift regarding categorizing clients.
"We used to carry lines at different price points we thought of as good, better and best," explains Silvestri, who also serves as a board director for Cosmetologists Chicago. "Now we're looking at clients according to different behavioral characteristics.
"For example, we've got the Beauty Junkie who isn't loyal to any one brand but always goes for the latest and greatest, hottest new product," he continues. "Then there's the Upwardly Mobile who, although she is very design-conscious, can't quite afford the very top. There's the High-End User who will buy anything she wants-she's very results-oriented and willing to pay for it. There is also Teen, Health & Wellness and finally Eco-Friendly. The latter is environmentally conscientious and wants a strong third-party endorsement."
The Mario Tricoci staff is trained to not judge clients strictly on budget, but to look at them as a clean sheet of paper. "They are to learn about what's most important to the client, then try to place her in one of the behavioral categories-in turn that shapes the retail conversation," says Silvestri. "For example, if the client is Eco-Friendly, the technician will talk about one of our lines with a strong environmental story. If she's Upwardly Mobile, the stylist may focus on one of our more affordable lines that preserves hair color."
Check out the product lineup at Mario Tricoci by visiting www.tricoci.com.
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest
At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.
Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.
At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.
At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.
In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.
Everything you need to know about client retention as a salon owner.
Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.
In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.
The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.
