MENU
SEARCH
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
At noon today, The Professional Beauty Association (PBA) and the National Cosmetology Association (NCA) released an announcement that the two organizations have signed an agreement to merge, effective immediately.
As my plane wound its way west from Cosmoprof, the flight attendants came up the aisle offering beverages. In preparation, I lowered my tray table, only to find it entirely covered in a bright purple image that turned out to be an advertisement ...
Cosmoprof Symposium 2009 kicked off early Sunday morning by digging deep into the research revealed by the landmark Business of Beauty study. To pique the interest of owners, Presenter Neil Stern demonstrated how an overall 3 percent increase in retail sales would mean an additional $30,000 in revenue and $15,000 in incremental profits to a salon.
Rolling out a new marketing initiative is like rolling the dice. Sometimes the idea pays out big, sometimes it falls short. We want to know about those marketing programs that have missed the mark. What was the original idea? What results did you expect? What actually happened? How would you change it if you had it to do over?
What shows up when you do a Google search of your salon’s name? Robert Andrew Salons & Spas (robertandrew.com) in Gambrills, MD, owned by Robert Zupko, decided they wanted to boost their number of responses in search listings and hired an ...
At T’eez—A Thomas Sena Salon in Omaha, Nebraska, philanthropy is for the dogs—literally.
We have all heard stories of Nordstrom's legendary customer service. After shopping for a cocktail dress for Cosmoprof North America, I got to witness that stellar service in action.
Partnering with a professional on your e-mail communications saves time, money and frustration, resulting in a captivating product that tempts existing clients and hooks new ones.
For months, my family, friends and colleagues have prodded me to set up a Facebook account. I'll admit it—I've been resisting. Not because it intimidated me, but rather because I know myself way too well.
It’s here! The application for the all new 2010 SALON TODAY 200can now be downloaded from salontoday200.com.
I'm furious with my mother-in-law's stylist, yet I've never even met her. Although it was unintentional, her careless compliment unraveled six months of pleading, cajoling and persuading on our family's behalf.
If you have an interest in marketing like I do, you’ll notice that the efforts of many companies have gotten far more creative with the economic crunch. Today, promotions are clever, humorous and inspire very specific actions. But lately, I’ve noticed a trend where many companies are humbling themselves and simply thanking loyal customers.
As an editor and writer, I’m usually the one asking the questions. But last Friday, Nedra Rhone, a reporter from the Atlanta Journal-Constitution, called me looking for a national perspective on a story she was working on about salons in the new economy.
Even in this tough economy, yoga/lifestyle clothing manufacturer LuLuLemon is making a killing selling $50 tank tops and $90 leggings. How so? Because they’ve strategically cultivated their own cult following.
The Charles Penzone Family of Salons celebrate 40 fantastic years by re-imagining its future.
With air quality in the Sacramento, California, area among the nation’s worst, it is the one environmental issue affecting every single resident in the region. That also means that the solution depends on everyone doing his or her part to reduce air pollution.
Early on Friday mornings I get together with a group of women for a little coffee, gossip and community. I thought, “These women are a good representation of the target market many SALON TODAY readers are trying to reach..."
