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SEARCHFashion trendsetters, opinionated smart mouths, hormones on overdrive—love ‘em or hate ‘em, today’s teenagers are the future core of your business.
Fashion trendsetters, opinionated smart mouths, hormones on overdrive—love ‘em or hate ‘em, today’s teenagers are the future core of your business.
In a recent conversation with SALON TODAY, Richard Calcasola, of New York’s Maximus Salon and Spa, revealed one of his business mistakes. Several years ago he had instituted a Teen Tuesdays program where teenaged clients were offered a 50-percent discount on haircuts. “Tuesday was a slow day for us, and we’d give these clients to our junior stylists who were just going onto the floor,” he says.
A while back, Calcasola disbanded the program. One day around Spring Break time he looked around the floor and thought, “We used to be packed this time of year with college students, where are they?”
By stopping the teen program, Calcasola had stopped recruiting future clientele. “I realized I had made a big mistake. We quickly put the program back in place,” he says.
Secure your future market with some of these teen-tapping ideas:
Offer services for a teen makeover competition in conjunction with high school newspapers/websites.
Develop a specialized prom menu of updo services and makeup application.
Run a pre-Spring Break promotion on sunless tanning services and products.
Integrate teen services into your menu or develop a separate menu of offerings. Consider acne-treating facials, specialized hair extensions, and specialized hair color and placement.
Scrutinize your product offerings—do your lines offer products and price points that appeal to teens?
Host an education night on a teen topic and invite all the daughters and sons of your current clientele.
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest
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Everything you need to know about client retention as a salon owner.
Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.
In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.
The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.
