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SEARCHFashion trendsetters, opinionated smart mouths, hormones on overdrive—love ‘em or hate ‘em, today’s teenagers are the future core of your business.
Fashion trendsetters, opinionated smart mouths, hormones on overdrive—love ‘em or hate ‘em, today’s teenagers are the future core of your business.
In a recent conversation with SALON TODAY, Richard Calcasola, of New York’s Maximus Salon and Spa, revealed one of his business mistakes. Several years ago he had instituted a Teen Tuesdays program where teenaged clients were offered a 50-percent discount on haircuts. “Tuesday was a slow day for us, and we’d give these clients to our junior stylists who were just going onto the floor,” he says.
A while back, Calcasola disbanded the program. One day around Spring Break time he looked around the floor and thought, “We used to be packed this time of year with college students, where are they?”
By stopping the teen program, Calcasola had stopped recruiting future clientele. “I realized I had made a big mistake. We quickly put the program back in place,” he says.
Secure your future market with some of these teen-tapping ideas:
Offer services for a teen makeover competition in conjunction with high school newspapers/websites.
Develop a specialized prom menu of updo services and makeup application.
Run a pre-Spring Break promotion on sunless tanning services and products.
Integrate teen services into your menu or develop a separate menu of offerings. Consider acne-treating facials, specialized hair extensions, and specialized hair color and placement.
Scrutinize your product offerings—do your lines offer products and price points that appeal to teens?
Host an education night on a teen topic and invite all the daughters and sons of your current clientele.
All beauty professionals should know how to identify when a client may need some health guidance. Tracy Rado discusses some common questions that clients ask in the chair, how to advise them, and when to refer them to a specialist.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
