Fully Booked: Spa Services - Part 1
Break down the mental barrier of spa services as luxurious treats and transform them into required maintenance—then you’ll see your clients again, and again and again.
by Stacey Soble
Stacey Soble
Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
Bank on Beauty Blogging
Blogging can be a brilliant way to generate online buzz for your salon. But sporadic entries and blasé content can crash your efforts. Here, leading salon owners share the critical DOs and DON’Ts of blogging.
by Stacey Soble
Salon Coaches Address Retail Questions-Part 3
retail contests
by Stacey Soble
Salon Coaches Address Retail Questions-Part 2
What’s the most effective method for retailing?
by Stacey Soble
Salon Coaches Address Retail Questions-Part 1
In an ever-tightening economy, retail sales are increasingly important to your bottom line. Salon coaches and top-selling owners help ring in the sales by addressing your retail questions.
by Stacey Soble
Grow Your Talent
The future of your salon lies squarely on the shoulders of your very youngest stylists. The best way to assure they truly are up to the task is to grow them yourself.
by Stacey Soble
It's Raining Men
For many spas across the country the male demographic represents an untapped, valuable frontier. Today’s men-friendly go-getters show you how to drive them to your spa.
by Stacey Soble
Best in Spa
It’s easy to point to the crown jewel on your spa service menu, but do you fully realize the hidden talents of your other services?
by Stacey Soble
Seasons of Opportunity
To capture today’s lucrative gift sales year-round, you’ve got to learn how to compete with the big boy retailers.
by Stacey Soble
The Business of Branding
All the great brands in corporate America have succeeded through the same process. Follow their path as you learn to build, grow and maintain your brand.
by Stacey Soble
Getting Together with other Salon Owners
Salon owners hungry for the next frontier are gathering together and shaping their own educational experiences.
by Stacey Soble
The Right Advice
There was a time when the only people you needed on board were the butcher, the baker and the candlestick maker. Unfortunately, today’s world is a bit more complicated.
by Stacey Soble
An Owner’s Life
EVER FEEL LIKE YOUR JOB AS A SALON OWNER AND LEADER IS NEVER DONE? WELL ACCORDING TO A RECENT SURVEY CONDUCTED BY SALON TODAY, YOU CERTAINLY PUT IN THE HOURS. FIFTY-TWO OWNERS FROM OUR PROVIEW PANEL RECENTLY RESPONDED TO A BRIEF ONLINE SURVEY, AND THIS IS WHAT THEY HAD TO SAY:
by Stacey Soble
Drumroll, please...
We divided the 1,440 Best Practice entries among the editors of SALON TODAY and MODERN SALON (Alison Shipley, Laurel Nelson, Rosanne Ullman, Melissa Hill, Debbie Ogilvie, Jan Hillenmeyer and myself) and asked them to judge each application within its category and provide a ranking from the strongest salon on down.
by Stacey Soble
Talent Show
The future of your salon lies squarely on the shoulders of your very youngest stylists. The best way to assure they truly are up to the task is to grow them yourself.
by Stacey Soble
Program Power
With a roster of successful services, an established salon taps new growth with niche-targeted programs.
by Stacey Soble
Combating Catastrophe
A fire, a walkout, tropical storms—three first-hand accounts demonstrate that emergency action plans can protect salons from devastating loss and pave the way for new beginnings.
by Stacey Soble