American Crew Introduces Stylist App
American Crew recently launched an App to provide stylists with a tool that allows them to engage with American Crew and their clients.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
PRAVANA Welcomes New Team Members
PRAVANA continues to add to its team, announcing five new hires.
by Anne Moratto
Team Announcements from Eufora International
Eufora International announces new team appointments.
by Anne Moratto
Making Connections: AACS Annual Convention
“Making Connections”, October 26-30, the American Association of Cosmetology Schools (AACS) Annual Convention
by Anne Moratto
Farouk Comes to the Aid of Storm-Ravaged Salons
Farouk Systems, Inc. (FSI) will be donating $1 million in CHI and BioSilk products to salons owners devastated by the destructive forces of Hurricane Sandy.
by Anne Moratto
Maisie Dunbar Spa Lounge Works for a Cure
A day of pampering, information and fundraising to benefit City of Hope.
by Anne Moratto
VIVIDS Photo Shoot: Behind-the-Scenes with Pravana
Pravana recently held a photo shoot to showcase their newest additions to the VIVIDS haircolor range.
by Anne Moratto
Milwaukee Salons to Show Support for Domestic Violence Victims
Milwaukee salons and spas to hold fundraising and awareness event Nov. 13 to support the victims of Azana Salon shooting.
by Anne Moratto
OPI Artistic Director Chooses Her Polish Partners Carefully
How does OPI Artistic Director and Executive Vice President, Suzi Weiss-Fischmann, decide what movie, what celebrity will make a good fit with OPI nail polish?
by Anne Moratto
Seven Steps to Simplicity Extension Certification
Instead of shopping, online surfing or social media-ing, Simplicity Hair Extensions encourages stylists to take a day to get certified.
by Anne Moratto
A Tour of Serge Normant at John Frieda in LA
David John takes us on a tour of Serge Normant at John Frieda in West Hollywood on Melrose Place.
by Anne Moratto
Eden Sassoon Opens Finishing Studio in Los Angeles
Eden Sassoon, daughter of the legendary Vidal Sassoon, has opened her “finishing studio” EDEN by Eden Sassoon.
by Anne Moratto
Oktoberfest Made Beautiful with Hairdreams
Beer, braids and Hairdreams.
by Anne Moratto
OPI Announces Brand’s First International Short Film
OPI pays hommage to its Culture of Color with the international launch of its first branded film.
by Anne Moratto
ON FACEBOOK: Disbelief and Grief Over Salon Shootings
Two deadly salon shootings shock the MODERN SALON Facebook and Twitter communities.
by Anne Moratto
Vegas Beauty Unbound
Vegas Beauty Unbound, a new “extreme beauty” event in Las Vegas offered three-days of speakers, runway shows and The Battle of the Strands.
by Anne Moratto
Two Deadly Shootings Stun The Professional Beauty Community
Just one year after the shooting rampage at Salon Meritage in Seal Beach, California, a shooting at a salon in Florida and a spa in Wisconsin claim six more victims and leave owners asking how they can possibly protect their staff members and clients.
by Anne Moratto