OPI Announces Brand’s First International Short Film
OPI pays hommage to its Culture of Color with the international launch of its first branded film.

Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
OPI pays hommage to its Culture of Color with the international launch of its first branded film.
Two deadly salon shootings shock the MODERN SALON Facebook and Twitter communities.
Vegas Beauty Unbound, a new “extreme beauty” event in Las Vegas offered three-days of speakers, runway shows and The Battle of the Strands.
Just one year after the shooting rampage at Salon Meritage in Seal Beach, California, a shooting at a salon in Florida and a spa in Wisconsin claim six more victims and leave owners asking how they can possibly protect their staff members and clients.
Backstage with Wella Professionals at Los Angeles Fashion Week.
Hairdreams hair extensions recently held an intense two-day class on Editorial Fashion and Styling at Smashbox Studios in Culver City, CA.
Sweis Inc hosts cocktail party and runway show to showcase Moroccanoil and hair trends.
Produced by the Professional Beauty Association (PBA), the International Salon and Spa Expo (ISSE) Long Beach has become the West Coast's largest beauty event.
O, The Oprah Magazine brings its “Live Your Best Life” mission to Los Angeles on Saturday, October 20 with O You!, an interactive day of seminars and workshops with Oprah’s hand-picked experts.
Farouk Systems, Inc. announces plans to create the first CHI Lone Star College-North Harris School of Cosmetology.
BMAC USA, manufacturer of hairstyling shears including the GeneX Series, takes its education to where stylists live and work.
Create a layered look manicure with the new Skyfall nail colors from OPI.
Once clients see the eye opening effects of a top set of lash extensions, many want to tap into their inner Twiggy and include lower lashes at their next appointment.
Last year, we reported on the terrible tragedy at a salon in Seal Beach, California. A shooting that devastated a salon family, shocked a community, and deeply affected the nation.
The ColorProof Envoy Program offers stylists a complete understanding of the ColorProof brand and its products, making them the in-salon experts.
The dynamic duo behind Naked Audience Productions, Bonnie Bonadeo and Alejandra Crisafulli, are helping stylists tap into their star power to share that on platform, at work and in their lives.
Schwarzkopf Professional USA recently launched a revamped, updated website.