Salon Today
MenuMENU
SearchSEARCH

26 Beauty Brands Selected for California Export Initiative

The Center for International Trade Development (CITD) i has selected twenty-six brands to be part of their 2013 California: A State of Beauty Pavilions.

Anne Moratto
Anne MorattoDirector of Brand Content Strategy, MODERN SALON and NAILS
Read Anne's Posts
November 12, 2012
2 min to read


Building upon the initial success of its launch at Cosmoprof Bologna in March 2012, the 11 participants of the California:  A State of Beauty Pavilion have since generated more than $13 million in export sales, entered 27 distinct markets and created 54 jobs in eight months.  Organized by the Center for International Trade Development (CITD) in Long Beach, this export initiative has selected twenty-six brands to be part of their exclusive 2013 California: A State of Beauty Pavilions at both Cosmoprof Bologna and newly added Beauty World Dubai. With a few spaces left, CITD – Long Beach is looking for California-based beauty brands that want to attend these events at an offset rate and have the opportunity to grow their businesses globally.

26 Beauty Brands Selected for California Export Initiative

Participating Brands

Ad Loading...

The California: A State of Beauty Pavilion seeks to curate a selection of cutting-edge, innovative products in hair, nails, skin care, cosmetics, spa products and fragrances.

COSMETICS

Fresh N’ Fruity | Ioni Cosmetics: www.ionicosmetics.com | LASplash Cosmetics:  www.lasplashcosmetics.com/ www.jondavler.com| La Fresh®: www.lafreshgroup / www.diamondwipes.com | Millionaire | Mirabella®:  www.mirabellabeauty.comNYX: www.nyxcosmetics.com

 FRAGRANCE

INeKE:  www.ineke.com | Yosh: www.eaudeyosh.com

Ad Loading...

 HAIR

Johnny B. Haircare:www.johnnybhaircare.com|Zerran Hair Care:www.zerran.com

 NAIL

Nubar:www.bynubar.com| wHet:www.whetnails.com

 SKIN CARE

Ad Loading...

CellCeuticals:www.cellceuticalskincare.com| Dermaesthetics Beverly Hills, Inc. www.dermaestheticsusa.com|

LAMU Cosmetics:www.lamucosmetics.com| Roots Organics:www.roostsla.com|Senegence International:www.senegence.com| Sorme: www.sorme.com

SPA PRODUCTS

Daily Concepts®:www.dailyconcepts.com| Laguna Candles:www.lagunacandles.com| ME Bath: www.mebath.com

 Not all brands are participating at both shows. For more information on the California: State of Beauty Pavilion, please visit www.californiastateofbeauty.com


More In The Know

A man cuts a man's hair
In The Know|Articles|Aug 6, 2026

In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You

In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.

Volunteers at HairToStay Does the Bay
In The Know|Articles|Jul 30, 2026

Take the Plunge with HairToSay Does the Bay

In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.

Ad Loading...
Headshot of Sheue Pella
In The Know|Articles|Jul 28, 2026

The Invisible Work of a Rebrand

In this rare essay, the president of a haircare brand takes us behind-the-scenes into a world we never see when we pick up a product off the shelves--the arduous, thought-probing, second-guessing journey of rebranding a legacy product line. Not only is her reflection fascinating, but it is also incredibly useful for any salon owner or manufacturer contemplating their own brand.

Ad Loading...