A beauty industry event that will benefit salons and hairdressers impacted by super-storm Sandy, "Hairdressers Helping Hairdressers" will be held Sunday, December 9 at Canoe Studios in New York City.  All ticket proceeds and donations will benefit the Professional Beauty Association's (PBA) Disaster Relief Fund.

 The event will highlight what the industry does best – combining artistry and fundraising.  This industry-wide effort promises the best from the world of professional beauty and a silent auction.  The evening will be broadcast live over the internet. To watch the “Hairdressers Helping Hairdressers” benefit, log on www.hairdressershelpinghairdressers.com the live webcast begins at 8pm EST

National distributors including Sally Beauty/BSG, SalonCentric, DePasquale Companies and Pivot Point International will be making special donations to the cause.

"This is the time we all leave our jerseys at the door and come together as an industry to support our own," said Reuben Carranza, CEO for Wella North America.

DONATIONS: Online donations are accepted at probeauty.org/disaster-relief-fund. 

APPLY FOR AID: If you’ve been affected apply for help from the PBA disaster relief fund.  https://probeauty.wufoo.com/forms/pba-disaster-relief-fund-application-for-aid/

WEBCAST:  To watch the “Hairdressers Helping Hairdressers” benefit, log on www.hairdressershelpinghairdressers.com the live webcast begins at 8pm EST

TICKETS:  Up to 600 tickets to the evening event will be available at a price of $100 each. To purchase tickets, click here.

“It is especially evident how generous and giving hairdressers are of time, talent, spirit and resources” says MODERN SALON Editorial Director Michele Musgrove. “Hairdressers Helping Hairdressers is a wonderful way to show and celebrate our community’s strength, unity and compassion at a time when so many of our own are in need. We gladly join our colleagues and customers in supporting it, and will continue sharing the many inspiring stories of Hairdressers Helping Hairdressers before, during and after the live event.”

 The PBA Disaster Relief Fund was established in 1955 to assist salon professionals as they begin to rebuild from natural disaster.  For beauty professionals, donating to the PBA Disaster Relief Fund ensures that 100% of your contribution will go to help fellow members of the beauty community to rebuild their lives and careers. Salon professionals who wish to make a tax deductible donation may donate directly to the PBA Disaster Relief Fund at www.probeauty.org/disaster-relief-fund.