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In addition to PPE and social distancing barriers, salon and spa owners are recreating the salon and spa experience to the needs of today's clients. In a one-on-one with Justin DePasquale of DePasquale the Spa, we take a look at how one spa and salon is adapting.
Mastering Search Engine Optimization or SEO attracts new clients and drives them through your front doors. The salon shutdown through a few kinks in the way Google ranks your business. SEO Expert Lucas Renfroe shows you what you can do to get your salon to rise toward the top of the list.
Van Michael revamps its website, positioning the salon as a fashion leader while showcasing its culture and history. The result earned the salon a STAMP 2020 award. Check it out.
Cloud 9 Salon and Spa in Flower Mound, Texas, updates its website to focus on the team, which helps drive their traffic. This website was an honoree in the STAMP 2020 program.
Owner Rachelle Yarnell offers three key factors in building community on a salon team.
With a bit of humor and a touch of whimsy, Grow--A Shane Archer Concept offers clients the comforts of home at a time they need it most.
At the first Friday Forum for the Data-Driven Salon Experience, Eufora's John Cutrone shared a wealth of data regarding holiday sales. It was so popular, we asked him to write a blog on the topic. Read up and ramp up your holiday sales, putting that 13th month of sales to good use.
As part of SALON TODAY's Q&A series for the November/December issue, Jason Everett offers 5 tips for encouraging team members to wear their masks.
Let Minerva help you break down their five most popular styles and the elements that make each one unique.
According to the most recent research from Kline PRO USA, gift card sales soared during the mandatory salon shutdown period, as clients offered hope and a lifeline to their favorite beauty professionals.
As part of our Profiles in Courage series with Intercoiffure, we check in with Mary and Scott Randolph, owners of three Randolph's salons. They are standing strong after the mandatory shutdown stage, and recruiting again to fuel their future growth.
Ask any hairstylist if they are interested in making more money—while also giving clients the healthy hair of their dreams—and you’d have a resounding “yes.” But ask if they have an existing hair extension clientele and, unfortunately, you’d have more pros saying “no”.
An open door and an open heart help Salvatore Minardi and his team weather a four-month shutdown and tackle continuing fears about reopening amid a pandemic.
From SEO to credit card processing fees and client count, the final week of the virtual conference Data-Driven Salon Summit tackles some of the complicated and confusing metrics that are vital to your business in today's world.
In SALON TODAY's Burning Questions series, Summit Salon's Heather Bagby offers advice to owners and managers regarding what actions to take when a guest or employee tests positive for COVID-19.
As part of Breast Cancer Awareness Month, HairToStay organizes an engaging virtual entertaining and educational event to raise money to subsidize the cost of scalp cooling, a treatment that can dramatically reduce chemotherapy-induced hair loss.
What does this mean to salons and spas that have already struggled through at least one COVID-19 reopening phase? Stay proactive! It’s smart business to refresh and refine what is now the beauty essential, sanitation.
