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SEARCHWith a bit of humor and a touch of whimsy, Grow--A Shane Archer Concept offers clients the comforts of home at a time they need it most.
At Grow, the reception area is referred to as the Atrium. Library-style shelving gives the the area a more home-like environment, making it a fun area to explore and shop.
Ben Finch
Opening in September of 2020, Grow—A Shane Archer Concept in Knoxville, Tennessee, was forged from Owner Shane Archer’s world-class resume combined with his unique, fresh perspective on hair design.
Known for his enthusiasm and talent for hairstyling and his sense of humor, Archer has received the “Best Colorist” and “Best Stylist” awards in Cityview Magazine numerous years in a row. As a style ambassador for Barbizon Modeling and multiple acting schools across North America, Archer’s talents are regularly featured in print, television and film. Yet, Archer remains inspired by each and every guest who walks through Grow's doors, and he specializes in creating color, cuts and styling for any occasion.
When it came to the design for the new space, Archer wanted to give Knoxville a beauty experience they hadn’t seen before. He envisioned a space that welcomed guests as if they were invited into one's home--an aesthetically pleasing home. The salon space features two floors with 12 styling stations downstairs and six on a mezzanine level. The blowdry bar is placed behind large velvet draperies, which create a sense of comfort and intimacy.
Archer’s keen sense of humor is evident with the Dolly Parton mural in the Lather Lounger. In character as Truvy the hairdresser in Steel Magnolias, the mural quotes, “I don’t trust anyone that does their own hair. I don’t think it’s normal.” The feature was a favorite at Grow's former location, so a local artist was called upon to lovingly recreate it.
Grow also is a designated L’ANZA HEALING CENTER, a branded, dedicated, loyal, focused and elite program that offers salons a true partnership through authentic, fast and flexible support which provides a platform to grow. The program offers owners methods to improve their overall business and strategies for enhancing the client experience, which in turn increase retention and revenue.
Archer personally selects the best local stylists to be a part of the Grow family. Upon opening his salon, he personally trained and fostered the education of his team to execute a specific standard and technique.
Click through the Slide Show to take a virtual tour of this gorgeous space and learn about Archer’s design choices.
Name of Owners: Shane Archer
Date of ReOpening: September 15, 2020 (Existing salon moved to a new, larger location.)
Style: Modern, sleek, welcoming
Square Footage: 5,300 (4,100 downstairs, 1,200 upstairs)
Styling Stations: 18 (12 down, 6 up)
Equipment: Minerva Beauty
Furniture Lines Used: Minerva Beauty
Retail Lines: L’ANZA
Color Lines: L’ANZA
Technology: SalonBiz, DemandForce
Design Firm: Stacy Jacobi Home
Architect: R2R Studio, LLC
Photographer: Ben Finch Photography
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