Articles - Salon Today

A stylist puts a load in the salon's washing machine.

When disaster strikes communities, beauty-based businesses frequently raise their hands first, offering help in any creative way they can.

Modern Spa and Wellness

Luxury Spas Are Turning the Spring 'Reset' into an Immersive Escape

by Staff

Spas are creating immersive service that reflect a growing shift toward wellness experiences that are transformative and transportive.

Technology

BeautyDeskAi Announces Official Partnership with Square to Power Smarter Salon Operations

by Staff

This collaboration marks a significant step forward in streamlining operations for salons and independent beauty professionals, bringing together customer service with thoughtful intelligence.

Salon Management

Seeing the Big Picture While Focusing on the Small Details

by Stacey Soble

At Refined Beauty, Sales Manager Liz Zavora shows a genuine enthusiasm and passion for helping others succeed. She leads with heart and brings a contagious energy to the team, making people feel supported and empowered. Learn more about Liz in Meet the Manager.

Kati Whitledge sits on a brown couch with daylight illuminating her face

Salon Management

Community is the Engine of Growth

by Kati Whitledge

When you build a meaningful community, your business wins. Kati Whitledge talks about the importance of building a salon community, then she shares six strategies for strengthening it.

A stylist pulls a model's hair into a ponytail as influencers snap pictures with their iphones

Events

L’Oréal Professionnel Unveils Transformation Day, The First-Ever Global Event Celebrating Hair Transformation

by Stacey Soble

More than 100 celebrities, influencers, and hair experts came together to create the two-day event in Paris in recognition of the passion, skill, and dedication of hair professionals worldwide. L’Oréal Professionnel Global Brand President Claire Le Bleis sat down with SALON TODAY to talk about the significance of the event, which also celebrated Hairdresser Appreciation Day.

Modern Spa and Wellness

Wellness Watch: Expert Picks & Curated Essentials

by Nicole Johnson

Explore this curated selection of standout brands and essential products shaping today’s growing wellness and spa industry.

Salon Management

Building Careers, Not Chairs: The Systems Behind Sustainable Growth

by Chelle Neff, Owner of Urban Betty in Austin, TX

How one salon company structured education, performance metrics, and career paths to drive retention, revenue, and long-term team growth.

Technology

They Predicted AI Would Make the Salon Experience Feel Robotic. The Opposite Happened.

by Tayna Paandey

Salon owners expected AI to deliver efficiency. What they didn't expect was what it did to their team, and what their clients started saying in reviews.

In partnership with Malibu C

Shampoo, Rinse, Repeat: Salon Clients Face a Water Cycle Crisis of Mineral Buildup on Hair

by Staff

Neutralizing the damaging effects of water benefits the hair from texture to shine to color longevity, and it’s the science behind Malibu C products.

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