Articles - Salon Today

Now in its 42nd year, the 2025 SALONS OF THE YEAR competition is on the hunt for new and newly renovated salon, spa and barbershop designs. Applications open until June 30th!

Technology

6 Strategies for Offering Virtual Hair and Beauty Consultations

by Jill Goodwin

Virtual consultations are a powerful way to connect with potential clients, provide expert advice, and attract more clients to your salon. By promoting them strategically across all channels, using interesting and relevant content, and providing social proof, you could soon have an influx of new clients.

Wellness

Malibu C® Celebrates 40 Years of Innovation

by Staff

From a cracked walnut to a global wellness movement, Malibu C® has spent 40 years transforming hair care through the power of vitamin C. Discover how a single sachet of Crystal Gel sparked a revolution in salon detox treatments—removing hard water minerals, revealing vibrant color, and giving hair a second chance. As Malibu C® celebrates four decades of innovation, their legacy proves one thing: you're not aging—you're just oxidizing.

Keep up to date with legislative changes that can impact your business with our resident Tax Attorney and Blogger Tina Azarvand. Here she shares changes to the Corporate Transparency Act.

Salon Management

Treasury Department Styles New Path for U.S. Citizens and Domestic Businesses with Corporate Transparency Act Suspension

by Tina Azarvand, Esq., LL.M.

As the Treasury Department announces suspension of Beneficial Ownership Information reporting requirements for The Corporate Transparency Act, Tina Azarvand explains what that means for small business owners.

Wellness

Trending in Spa, Wellness, and Skincare

by Anne Moratto

The US is not just the largest wellness economy, it’s one of the fastest-growing ones. American consumers are spending more than $6,000 per person annually on wellness. Here are some trends we're paying attention to right now.

Wellness

Inspired by Ancient Healing Practices: The Spa at Waldorf Astoria Costa Rica Punta Cacique

by Anne Moratto

Unveiling a one-of-a-kind spa experience designed to immerse guests in the destination’s lush beauty and rich cultural traditions.

Technology

How to Use Video Consultations to Boost Salon Bookings

by Jill Goodwin

You have a roster of talented stylists, a great service menu and professional products, but you've got openings in your booking software. Learn how to use video consultations to boost salon bookings and profitability.

Events

Legends, Leaders, and Innovators at the Medical Spa Show

by Anne Moratto

Medical Spa Show 2025 featured the most impressive lineup of the show's eight-year history, including keynote speaker Kyle Scheele, along with a host of luminaries from around the industry.

Salon Management

How to choose the best insurance for my small business

by Karen Doyle

Buying business insurance may seem complicated, but it doesn’t have to be. Still, the insurance business seems to have a language of its own. What’s the difference between General Liability and Professional Liability? And what is E&O? I’m a business owner – does that mean I need a Business Owner’s Policy?

Salon Management

Directory Showcases Brands Working Toward Sustainability

by Staff

Are you searching for beauty brands that match your salon's commitment to the environment? Sustain Beauty Co's Ethical Brand Directory 2025 helps you research brands that prioritize the planet.

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