Articles

Read the latest issue of Salon Today Past Issues Subscribe

Reset

Photography Tips for Your Salons of the Year Submission

For our annual design competition, SALONS OF THE YEAR, submitting the best imagery is the most important part, so our judges share their top photography tips.

Salon Management

Thriving in a Shifting Beauty Landscape

by Leon Alexander

In this thought-provoking blog, Dr. Leon Alexander talks owners through the uncertainty of the times and how to emerge stronger, more relevant and better positioned for the future.

Technology

Boost Your Skincare Business with Skincare Pro's Innovative Before & After Simulator

by Rosanne Ullman

With a powerful, AI-driven Aesthetic Before & After Simulator, estheticians can improve their consultations and boost sales by allowing clients to virtually 'try before they buy' suggested skincare services and products.

Wellness

Words Do Matter: Fostering Open Communication and When to Say, "I'm Sorry"

by Mary Wilson

Accepting responsibility and offering a true apology can go a long way in building relationships. Having those tough conversations aren't always easy, but our Wellness Blogger Mary Wilson shows you how.

News

Take Action on the FICA Tip Tax Credit

by Stacey Soble

PBA and ISBN rally the industry for what they hope is a final push on the FICA Tip Tax Credit. Find out how you can help.

Celebrated Colorist Beth Minardi shares her expertise through a subscription-based website.

News

An All-Access Pass to World-Class Color Education from Industry Icon Beth Minardi

by Stacey Soble

Through a new subscription-based website, Celebrated Colorist Beth Minardi shares education, answers to technical questions, never-fail formulas, color tips and strategies and suggestions to client conundrums.

News

Leading the Future

by Stacey Soble

The owners and executive leaders of multi-unit salon, barbershop and wellness businesses convene in Austin for the 2025 ISBN conference that addressed generational leadership, AI, best recruitment practices and updates on industry-impacting legislation.

Awards & Contests

Where Elegance Meets Comfort

by Stacey Soble

With a classic color palette, stations that are a fusion between Art Deco and Mid-Century Modern, and a playful bathroom, Jade Salon welcomes clients with a home-like atmosphere in Greensboro, North Carolina.

Salon Management

Why Reinvention is Non-Negotiable for Salon Owners in 2025

by Maria Fontana, Business Mentor and Re-Invention Expert

If you're stuck in a rut, feeling burned out or what made you successful in the past isn't cutting it anymore, Maria Fontana has a pep talk for the ages. And, she'll convince you now is the time to reinvent yourself.

Salon Management

Marketing Your Salon Effectively

by Staff

This salon marketing guide breaks down exactly how to get found online, fill your calendar, and keep clients coming back. From social posts to text campaigns, it's your cheat sheet for marketing that actually works.

Cover Feature

The Article Everyone's Sharing!

Modern Spa & Wellness

Cover Feature

Business Resources

Industry Updates and Directories

Education Center

Upcoming and On-Demand Webinars

Modern Spa and Wellness

Categories

Categories