Thriving in a Shifting Beauty Landscape
In this thought-provoking blog, Dr. Leon Alexander talks owners through the uncertainty of the times and how to emerge stronger, more relevant and better positioned for the future.
Articles
Boost Your Skincare Business with Skincare Pro's Innovative Before & After Simulator
With a powerful, AI-driven Aesthetic Before & After Simulator, estheticians can improve their consultations and boost sales by allowing clients to virtually 'try before they buy' suggested skincare services and products.
Words Do Matter: Fostering Open Communication and When to Say, "I'm Sorry"
Accepting responsibility and offering a true apology can go a long way in building relationships. Having those tough conversations aren't always easy, but our Wellness Blogger Mary Wilson shows you how.
by Mary Wilson
Where Elegance Meets Comfort
With a classic color palette, stations that are a fusion between Art Deco and Mid-Century Modern, and a playful bathroom, Jade Salon welcomes clients with a home-like atmosphere in Greensboro, North Carolina.
by Stacey Soble
Why Reinvention is Non-Negotiable for Salon Owners in 2025
If you're stuck in a rut, feeling burned out or what made you successful in the past isn't cutting it anymore, Maria Fontana has a pep talk for the ages. And, she'll convince you now is the time to reinvent yourself.
by Maria Fontana, Business Mentor and Re-Invention Expert
Marketing Your Salon Effectively
This salon marketing guide breaks down exactly how to get found online, fill your calendar, and keep clients coming back. From social posts to text campaigns, it's your cheat sheet for marketing that actually works.
by Staff
Applications Open for Salons of the Year 2025!
Now in its 42nd year, the 2025 SALONS OF THE YEAR competition is on the hunt for new and newly renovated salon, spa and barbershop designs. Applications open until June 30th!
by Stacey Soble
6 Strategies for Offering Virtual Hair and Beauty Consultations
Virtual consultations are a powerful way to connect with potential clients, provide expert advice, and attract more clients to your salon. By promoting them strategically across all channels, using interesting and relevant content, and providing social proof, you could soon have an influx of new clients.
by Jill Goodwin
Malibu C® Celebrates 40 Years of Innovation
From a cracked walnut to a global wellness movement, Malibu C® has spent 40 years transforming hair care through the power of vitamin C. Discover how a single sachet of Crystal Gel sparked a revolution in salon detox treatments—removing hard water minerals, revealing vibrant color, and giving hair a second chance. As Malibu C® celebrates four decades of innovation, their legacy proves one thing: you're not aging—you're just oxidizing.
by Staff
Treasury Department Styles New Path for U.S. Citizens and Domestic Businesses with Corporate Transparency Act Suspension
As the Treasury Department announces suspension of Beneficial Ownership Information reporting requirements for The Corporate Transparency Act, Tina Azarvand explains what that means for small business owners.
by Tina Azarvand, Esq., LL.M.
Trending in Spa, Wellness, and Skincare
The US is not just the largest wellness economy, it’s one of the fastest-growing ones. American consumers are spending more than $6,000 per person annually on wellness. Here are some trends we're paying attention to right now.
by Anne Moratto
Inspired by Ancient Healing Practices: The Spa at Waldorf Astoria Costa Rica Punta Cacique
Unveiling a one-of-a-kind spa experience designed to immerse guests in the destination’s lush beauty and rich cultural traditions.
by Anne Moratto
How to Use Video Consultations to Boost Salon Bookings
You have a roster of talented stylists, a great service menu and professional products, but you've got openings in your booking software. Learn how to use video consultations to boost salon bookings and profitability.
by Jill Goodwin
How to choose the best insurance for my small business
Buying business insurance may seem complicated, but it doesn’t have to be. Still, the insurance business seems to have a language of its own. What’s the difference between General Liability and Professional Liability? And what is E&O? I’m a business owner – does that mean I need a Business Owner’s Policy?
by Karen Doyle
Directory Showcases Brands Working Toward Sustainability
Are you searching for beauty brands that match your salon's commitment to the environment? Sustain Beauty Co's Ethical Brand Directory 2025 helps you research brands that prioritize the planet.
by Staff
The Ultimate Guide to the Top-Rated Practice Management Solutions for Med Spas
Streamline your business operations with the right practice management tool. Discover where to find the top-rated software designed for the demands of med spas.
Free Earth Month Marketing Toolkit Available to Help Show Clients You Care
In time for Earth Month, Sustain Beauty Co. publishes its second Marketing Toolkit, which is packed with free resources, including more than 100 ideas for promotions you can use in April and beyond.
by Staff