
Leading Aesthetic Medical Doctor Fact-Checks 7 Viral Social Media Beauty Trends
Aesthetic Medical Director Dr. Natalia Bratu reveals the dangers behind seven viral social media beauty trends.
Elephant parties, recognition dinners, VIP client events, Friendsgiving feasts--we want to hear about how you plan to celebrate the holidays with your teams, your clients or your communities.

For our next monthly feature, we're tellling tales of how salons, spas and barbershops plan to celebrate the holidays. Take five minutes and upload your idea today!
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August is a good time to start planning for the holidays ahead. And, SALON TODAY wants to hear what you have planned.
Our August feature will include a collection of ideas for celebrating with your team members, your clients and your communities.
Special charitable events, White Elephant parties, VIP client events, special retail promotions, gift card promotions, Friendsgiving feasts, staff recognition parties...if your business has an old tradition or plans to start a new one, we want to hear about it.
It shouldn't take you more than a few minutes to fill out our online form, and upload a picture of a previous celebration, your team or your own headshot.
Please upload your idea by July 10th! Access the application here.

Aesthetic Medical Director Dr. Natalia Bratu reveals the dangers behind seven viral social media beauty trends.

The ocean-powered brand expands bestselling 24-Hour Body Serum in a new scent across body care essentials.

Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.

Gen Alpha grew up in a world built around them, and they're already booking appointments. Danielle Anderson explains why this generation is the most valuable future guest your salon will ever have, and how to win her (and the parent who pays) starting now.

Owners start to worry when a month's sales come up short compared to the same period last year, but that may have more to do with the days in the month than with an actual decline. The KIM Report's Alain Audet points to May 2026 as a prime example.

In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.

SkinStylus SteriLock MicroSystem is now the only microneedling device with indications for facial acne scars, periorbital wrinkles, and abdominal scars.

ELEVATE delivers the complete, immersive retail experience, combining interactive touchscreens, AI-powered product guidance, sales support, and immersive visualization into a single retail solution.

The strategic investment strengthens the company's North American presence and accelerates private label innovation in professional beauty.

New services on the menu can create new opportunities, but they can also expose your business to greater liability. SASSI's Kathy Lopez shares a few services that pose greater risk, discusses some of the mistakes owners make when expanding their menus, and lists simple risk management strategies.

The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista

A personalized song from Easihair Pro's Lance Courtney, a certificate ceremony, and the presentation of six special awards, were just a handful of the fun activities that celebrated the 2026 SALON TODAY 200 honorees during Data-Driven Salon Summit in Austin, Texas. Relive the magic and access a photo album of official pictures.

Thought-provoking business education and valuable networking opportunities help ISBN members 'RISE' at its 2026 conference.

The highly contagious workplace infection is spreading throughout salons nationwide. Owner Jim Roberts investigates in this tongue-in-cheek blog.

More than 40 owners gathered in Atlanta for Intercoiffure America Canada's Summer Salon Owners' Forum, including a welcome party at Member Candy Shaw's home, a full day of business education and a tour of Jamison Shaw Hairdressers.

The new partnership brings Amika products into Tricoci University and student salons across its 15 campuses, reflecting Tricoci's continued commitment to providing students with hands-on experience using modern, in-demand products that align with today's beauty industry needs.