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SEARCHTaking their cues from sophisticated department stores, salons can create retail areas that lure guests into shopping and spending more. Eurisko's Leon Alexander offers his top tips.
With focus tables, beautiful imagery and shelf lighting, Studio Branca in St. Louis creates a retail area reminiscent of a luxury department store.
Dr. Leon Alexander, CEO and president, Eurisko Design.
As part of our Designing Minds series, we're gathering design questions from salon owners and posing them to leading furniture and equipment manufacturers. Here, Eurisko's Leon Alexander tackles the following questions:
Q. How can I make my retail area more upscale and enticing, encouraging my clients to shop?
Leon Alexander: We have come a long way in our industry over the past twenty years, with regard to displaying and marketing retail as a vital part of our business model. We now need to make a giant leap to ensure it is an important part of our customers’ agenda when they visit to the salon.
In order to do that, we need to emulate the best practices of successful retailers outside our industry. Here are a few key components that will elevate any salon’s retail area.
Keep retail furniture neutral. White or black colors are preferable as the multi-colored products will be enhanced.
LED undershelf lighting will make the products pop out.
An illuminated domain header with either the brand name or product category domain will help direct the consumer to the desired area.
Ensure merchandise is designed for linked selling opportunities. For example, the shampoo shelf should be next to the conditioner shelf, which is next to styling products.
Keep walls neutral colors. Ivory, white, or eggshell will keep the focus on the products.
Create and accent with a primary color wall behind the check-in table to contrast the rest of the retail area.
Digital content with touch screen devices will entertain and educate the consumer.
A launch promotion table or area will enable new products and products of the month to be promoted.
Connected retail units will encourage continued shopping
Digital or LED window displays will entice the consumer into the salon.
A combination of the above will give the customer a high-end serious retail experience. It will also maximize the potential of the retail area.
Good hair starts at the scalp. But most salons aren’t offering services or products that address scalp health. Relish, a new product line from the founders of Signature Formulations, has everything salons need to deliver an effective head spa service and offer guests a robust at-home scalp care line.
Join us in exploring 24 of the nation's most aesthetically pleasing salons. Hear the owners explain what inspired their design choices and see why their guests love visiting these beautiful spaces again and again. See what's new in furniture and equipment, and gather advice in our Inspiration Center. Brought to you by Minerva Beauty and Phorest Salon Software.
New lounge-style design from Minerva delivers spa-grade comfort, modern aesthetics, and fast nationwide shipping.
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Sponsored by Oribe
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Originally a textile mill, the 120 year-old building that houses Six Ten Salon and Boutique brings historic architectural charm to the design, while a mural painted by a local artist brings modern character. Take the tour of this Salon of Distinction from our 2024 SALONS OF THE YEAR.
A bespoke circular front desk, fully reclining wash stations and an Aveda wall that infuses artistry and nature are favorite design elements at the oasis that is Zinke Hair Studio, one of our 2024 SALONS OF THE YEAR.
This year, our annual design competition names a Grand-Prize Winner, a Barbershop of the Year, a School of the Year, a New Talent Salon of the Year and a Specialty Salon of the Year, as well as 19 other gorgeous honorees. Tour each of their spaces, as the owners detail their design choices. Brought to you by Minerva Beauty.
