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SEARCHSalon Rootz’ Sheila Barco and Jen Tryon create an independent space for senior stylists ready for the next step.
After losing three great stylists to booth rental salons, Sheila Barco and Jen Tryon, owners of the employment-based Salon Rootz in Medina, Ohio, faced a dilemma.
“We decided we needed to protect the investment we had made in educating our staff,” Barco says. “So we either needed to stop educating our team or create our own opportunity for free-spirited, successful stylists who were ready to be their own entrepreneurs without the overhead of opening a salon.”
In March, the duo opened Endz Salon Studios, a luxury-suite concept in the same shopping plaza as their Salon Rootz salon. At 3,000 square feet, Endz has space for 11 independent salon businesses that can house as many as 30 salon professionals—stylists are allowed to share the rental of a suite.
Because the suite salon is owned by the owners of an employment-based salon who themselves started their business partnership as booth renters, it represents the perfect hybrid environment—giving the right stylists the independence they crave while still providing the community of a successful salon. The owners work with interested stylists from their team—helping evaluate their numbers and productivity to see if they are ready to be on their own, then coaching them on the financial costs and tax obligations of an independent stylist. Although attendance is not required, Salon Rootz welcomes the independent stylists to participate in any advanced training sessions the salon hosts.
“Both Sheila and I want to revolutionize every aspect of a stereotypical booth-rental salon beginning with our business support and ending with our concept of communal shampoo bowls,” Tryon says. “Not only do we want to create a luxurious environment for our professionals to practice their passion, we want to inspire them personally’ and professionally.”
Because the stylists who are transitioning from Rootz to Endz are staying in the family, Barco and Tryon are happy’ to provide their contact information and even provide the new tenants with marketing materials. It’s then up to the clients to decide whether to follow their service provider or find a new one within Salon Rootz.
“Moving from Rootz to Endz has been a dream come true,” says stylist Dee Jones. “Knowing I have my Rootz family backing me up and cheering me on has been the best part of this experience.”
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