
KEVIN.MURPHY Strengthens New England Presence Through New Partnership with Sullivan Beauty
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
Wella is launching an end-to-end bond repair system: WellaPlex + FusionPlex. For the next 30 days, when you create a MyWellaStore.com account, you’ll receive a free FusionPlex $50 stylist kit on your first purchase.

Sophie Turnerr for Wella
Wella

Yes, vibrant, brilliant shades are all the rage, but Wella is taking us back to the basics with their newest product innovation. They’re launching an end-to-end bond repair system: WellaPlex + FusionPlex, Available on MyWellaStore.com, Wella is working to make your blondes stronger, better and faster.
The WELLAPLEX system is designed to be used with Wella color to strengthen the hair’s inner bonds and keep them strong. That means strands stay healthy and powerful, even through frequent color services. For the next 30 days, when you create a MyWellaStore.com account, you’ll receive a free FUSIONPLEX $50 stylist kit on your first purchase.
This end-to-end bond system takes three steps, but we’re adding one more:
Save on Shipping. MyWellaStore.com customers get free shipping on all orders over $50!
WellaPlex No1 Bond Maker – The first step helps to create bonds within the hair during lightening or color services. No1 is to be mixed with lightening or color - enabling optimal lift and penetration of dye molecules. Helps to reconstruct inner hair bonds for stronger hair.
WellaPlex No2 Bond Stabilizer – This in-salon treatment further strengthens the bonds and rebalances pH. No2 also strengthens the hair structure after chemical treatments.
WellaPlex No3 Hair Stabilizer - To benefit fully from your WELLAPLEX in-salon service, you should use No3 Hair Stabilizer on a weekly basis. It helps to keep the hair strong, smooth and soft until the next WELLAPLEX in-salon service. No3 is to be used at-home following a WELLAPLEX in-salon service.
It’s All About Convenience. What’s not to love about staying home, rocking your top knot and bare brows, and restocking from the couch? Instead of rushing out of the salon at the end of the day, you can re-stock on every single item offered from Wella Professionals, Sebastian and NIOXIN from basically anywhere. Not to mention, the site’s Quick Order drop-down option gives you immediate access to your favorite brand’s entire catalogue.
MyWellaStore.com means you can spend your day off relaxing, not running errands. While you can rack up Global Elite rewards points year-round, this free stylist kit with coupon code FUSIONPLEX is only available through the end of June. Create your MyWellaStore.com account today to take advantage of the new way to shop for your business.

Originally posted on Modern Salon

Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.

This growing must-attend industry event honors leaders across hair, nails, and wellness while creating opportunities for the next generation.

Calling all students! Intercoiffure America Canada will select five student-nominated teachers for all-expenses-paid trips to its Fall Atelier in New York. Nominations are due June 15, 2026.

Billed as the most important three days for beauty in North America, the leading B2B event returns July 13-15th, uniting brands, suppliers, buyers, and the larger beauty industry across the full industry ecosystem.

The new backbar treatment is designed to moisturize and smooth hair while adding shine and body in just 10 minutes.

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.

Aura Salonware Grants three scholarships in 2026--one for a student, one for continuing education for a beauty pro, and a business scholarship for a new salon owner.

Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.

A new report criticizes the regulations' impact against students and entrepreneurs.

The biotech-powered brand launches a global initiative designed to champion the educators and stylists shaping the future of the professional hair industry.

Their HOPE education center, located on a farm between Manhattan and Philadelphia, offers owners and stylists premier, technique-driven education.

Ahead of its annual comprehensive study, the International SPA Association reveals its Top 5 Stats at its annual conference. The stats show the industry is strong and growing.

The new LashLovr experience combines intelligent lash matching with real-time visualization using Perfect Corp.'s beauty APIs.

The KIM Report revealed that color sales were down in 2025, while overall color revenue was up. SalonInteractive's Alain Audet explains why and offers strategies for keeping color sales strong in 2026 and beyond.

With more than one million licensed professionals nationwide, industry leaders are celebrating growing momentum behind cosmetology and esthetics interstate compacts designed to reduce licensing barriers and expand career mobility.

The high-density extension designed to create dramatic results without bulk or stacking.