MENU
SEARCHWhile most US vacation-goers are avoiding going abroad, they are still spending money on trip-worthy hair. Phorest Salon Software looked into the summer prep behavior of US salon goers, ranking the states whose citizens spend the most. The third one may shock you.
It’s clear from a glance at your Instagram feed that staycations are well underway across the United States, and though we may not be holidaying abroad this year, salons around the country can expect the same level of preparation going into a dip in a country lake as they would a pool in Cancun, according to data from Phorest Salon Software.
Phorest--one of the most innovative software systems used by U.S. salons to manage their businesses--looked into the summer-prep behavior of salon-goers across the U.S. They found that people from Connecticut spend the most prepping for their holidays, spending an average of $166 at their hair or beauty salons in the summer months, which is 78% above the national average of $93.
New York followed behind, spending $147 (59% above the national average); followed closely by Alaska, spending $143.21. Below is the breakdown of the 20 states spending above the national average on holiday prep.
Ronan Perceval, CEO, Phorest Salon Software, commented: “Despite the fact we can’t jet away this year, it’s fantastic to see us making the most of the beautiful holiday destinations across the US, and of course turning to our local salons to look our best for the Insta snaps.”
About Phorest: Phorest Salon Software is used by 100,000+ salon and spa professionals worldwide, bringing teams together and driving business success. Known globally for having superb salon marketing tools, Phorest leads with innovation and touches every point of the salon, spa and aesthetic clinic experience, from custom native salon apps and online bookings through to payments, stock control and ecommerce. Founded as a technology company in Dublin, Ireland, today it represents so much more. In 2021, Phorest empowers salons, spas and aesthetic businesses to manage, market and grow their business not just through innovation in technology, but also through personal growth mentoring and support. Phorest believes in the human touch that is at the heart of the salon community. That is why it is the only software provider to have a Success Manager connected to every business and a dedication to being the partner that helps salon owners achieve their dreams.
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Sponsored by Zenoti
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
Sponsored by Dermapenworld
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
