This November, Healthy Hairdresser sponsor Pivot Point International launches “Look for the Tag,” a campaign to raise awareness about human rights and the company’s commitment to social accountability standards..

The initiative encourages salon professionals to look for the special SA8000 certification tag on Pivot Point mannequins and to watch a documentary featuring footage from the company’s manufacturing facility in China along with interviews of salon industry leaders Sam Villa, Eden Sassoon, Nick Stenson, Christopher Dove, John Simpson and others discussing what human rights mean to them.

The SA8000 tag indicates compliance with international labor integrity standards established by Social Accountability International (SAI), ensuring that Pivot Point mannequins are manufactured in a facility that:

• Guards against forced and child labor
• Provides the workers with a healthy and safe working environment
• Respects the rights of workers to join unions
• Practices zero tolerance for discrimination

“The SA8000 certification affords our partners the confidence that our educational hair goods are produced in sanctioned conditions,” says Chairman and CEO Robert Passage. “My father, Leo Passage, who founded Pivot Point, often said, ‘People are at the core of our business.’ Our moral compass must continually guide decision-making, including our commitment to lead with integrity.”

Also appearing in the video is Leila Janah, founder of Samasource, a social enterprise that helps people lift themselves out of poverty through digital work. “I believe that the best way to change the world happens long before you think about donating to charity,” Janah says. “It happens when you make your decision as a purchaser.”

Salon pros can look for the video in November at pivotpoint.com and modernsalon.com, then look for the tag, and let clients and colleagues know you, too, care about workers’ rights.