
Kelly Huether Reacquires Life of Riley and Riley Salon Resources
Life of Riley Salon Supply and Riley Salon Resources are back in the family, as Kelly Huether acquires the professional distributor he co-founded in 2013.
Restocking your salon doesn't have to be a hassle. Wella Professionals has made it easier than ever for licensed professional stylists to refill their supplies. Find out how!


We organize so much of our lives digitally, from setting appointment reminders to paying bills online. It’s no surprise that the minds at Wella Professionals found a way to bring that innovation into the salon professional world. Stylists, meet the future of salon pro shopping: MyWellaStore.com.
MyWellaStore.com is the official online store from Wella Professionals, designed to exclusively serve licensed professional stylists. Restocking your salon is easier than ever. Just create a free account, then get shopping!
Here are five reasons why we’re fans:
Save on Shipping. New users and long-time fans alike get the perk of free shipping for all orders over $50. Really - it’s that easy to save time and cash.
Swag, Please! Oh, didn’t we mention? MyWellaStore.com is offering a free stylist kit with your first order! Just looking for a few items? Perfect! Your first MyWellaStore.com order over $25 ships with a FREE stylist kit with over $100 worth of our favorite EIMI, NIOXIN and Sebastian products! (Just don’t forget to enter the code WELCOME at checkout.)
It Pays to Shop Online. Pinching yourself yet? Wait until you hear about their new loyalty incentives through the Global Elite program! With different levels of points that can earn you classes, deals and the opportunity to earn free back bar product, it’s the perfect rewards system for salon owners and independent stylists alike. Whether you have a standing order or love stocking the latest product, you can rack up points with every purchase.
Did Someone Say Sale? We love a good sale, and there’s plenty to love about MyWellaStore.com’s exclusive Featured Offers and Closeout Sale sections. Since the site is for professionals only, you’ll have special access to the digital sales shelves. Your login is all it takes to unlock these deals.
It’s All About Convenience. What’s not to love about staying home, rocking your top knot and bare brows, and restocking from the couch? Instead of rushing out of the salon at the end of the day, you can re-stock on every single item offered from Wella Professionals, Sebastian and NIOXIN from basically anywhere. Not to mention, the site’s Quick Order drop-down option gives you immediate access to your favorite brand’s entire catalogue.
MyWellaStore.com means you can spend your day off relaxing, not running errands. While you can rack up Global Elite rewards points year-round, the free stylist kit is only available through the end of July.
Create your MyWellaStore.com account today to take advantage of the new way to shop for your business.

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Originally posted on Modern Salon

Life of Riley Salon Supply and Riley Salon Resources are back in the family, as Kelly Huether acquires the professional distributor he co-founded in 2013.

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