
Success Grown from Within
Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.
Expanding on its sustainability mission, Phorest partners with Green Circle Salons, helping its customers recycle and repurpose traditional salon waste.

Phorest Salon Software recently announced a new partnership with Green Circle Salons. Waste is one of the greatest sustainability challenges that salons today face. The beauty industry creates 877 pounds of waste every single minute.
Green Circle Salons is on a mission to change that. Their award-winning program can help salon’s recover up to 95% of their waste, including many previously unrecoverable materials and difficult to recycle items like hair clippings, foils, excess hair color, aerosol cans, and color tubes. The Green Circle Salons community of over 16,000 Waste Warriors keep more than one million pounds of beauty waste out of landfills and waterways every single year in North America.
The decision to partner with Green Circle Salons is motivated by Phorest’s own commitment to the environment. On this CEO, of Phorest Salon Software, Ronan Perceval said:“So much of our focus here at Phorest is the growth of salon businesses. However, we cannot pursue growth to the detriment of our planet. Sustainability is a personal passion of mine and I am inspired by the innovation that has made a waste-free future for salons within reach. We are proud to have a partner like Green Circle Salons, whose values align so closely with our own at Phorest. Together we can empower salons to manage and grow their businesses sustainably.”
Green Circle Salons is a B Corp and certified Zero Waste to Landfill by the Carbon Trust, meaning everything it collects is either reused, recycled, composted or converted into renewable energy. Phorest Salon Software is one of the founding members of ‘Irish Tech Goes Carbon Neutral’ and offsets its carbon emissions, working with forestry partners, to plant real-life ‘Phorests.' In 2020, Phorest was able to offset 551.78 tons of carbon dioxide emissions by restoring woodlands in the Irish countryside.
Shane Price, Founder and CEO of Green Circle salons said: “At Green Circle Salons, our mission is to keep people and the planet Beautiful. Every day we empower beauty professionals to make a difference in the world by becoming a Certified Sustainable Salon and giving their beauty waste a new life! We are so excited about how this new partnership with Phorest will make it even easier for our members with the addition of their custom fees feature.”
As announcements such as the United Nations IPPC report, released last month, continue to remind us all about the urgent need for climate change action, people are searching for ways to make a difference at a personal and local level. According to Green Circle Salons, 84% of salon guests care about a salon's impact. Their goal is to help salons and spas, not only to go green but to gain clients, save money and build revenue in an ethical and simple way.
Phorest continues to develop new features which enable salons to go paperless. For example, consultation forms and receipts can be handled digitally. The expanding capabilities of the Phorest Go app maximize the information stylists and estheticians have to hand, reducing their need to print things like schedules. Phorest has also recently developed a custom fees feature, making it easy for Green Circle Salons to pass on green fees to their clients.
Phorest Salon Software and Green Circle Salons offer cutting-edge technological innovation and personalized support, inspiring salons to grow their businesses sustainably. Together they are the ideal solution for future-proofing business strategy and protecting the planet.

Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.

In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.

The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti

After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.

In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.

The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.

Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.

The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."

After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.

Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.

Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista

Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.

Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest

Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.