The Professional Beauty Association (PBA)will host Earvin “Magic” Johnson as their keynote speaker for PBA’s Business Forum. Held during PBA Beauty Week, the Business Forum provides an overview of the key trends and issues affecting the industry as well as an update of the association’s key initiatives. The Business Forum will be held Sunday, July 9, at 7:30 a.m. at the Mandalay Bay, in Las Vegas.

 Magic has become one of the most powerful African-American businessmen in the world. He is a Major League Baseball team owner, an NBA Legend, a two-time Hall of Famer, an entrepreneur, a philanthropist and a motivational speaker. He has successfully parlayed his skills and tenacity on the court into the business world, propelling his company to become one of the most visible brands in urban America. Magic will share his inspirational story in his address “Understand Your Customer and Over Deliver.”

 “PBA Beauty Week is a celebration of the innovation and entrepreneurial spirit of the beauty industry.  Magic’s ability to transition his personal brand and business - from professional sports, to entrepreneur, to philanthropist will resonate and inspire,” said PBA Executive Director Steve Sleeper. “The professional beauty industry is adapting and changing based on the need of the consumer. In this ever-changing market we’re focusing on what it takes to create relevancy, understanding and building ongoing relationships with our customers. Magic’s message of focus, principles and preparation will certainly connect with our industry.”

To kick-off the Forum, Sleeper and Reuben Carranza, Group President: R+Co & V76, Luxury Brand Partners and PBA Chairman of the Board will recognize the incoming and outgoing PBA leadership. Sleeper and Carranza, will also update attendees on the transformational work being done as part of the association’s 2020 Strategic Roadmap. This roadmap includes six pillars focusing on membership, events, education, government affairs, research, and reputation. They will also share information about the Future of the Beauty Industry Coalition (FBIC). The FBIC is focusing on protecting the industry from deregulation by streamlining licensing, education and testing requirements while maintaining high standards for health and public safety.

Tickets to the Business Forum cost $50 for PBA members and $75 for non-members. Breakfast is included. Prices increase June 10. Held as part of Cosmoprof North America, PBA Beauty Week is North America’s largest, most inclusive beauty event. To purchase tickets to the PBA Business Forum please visit probeauty.org/beautyweek.

For more information on membership levels and dues please visit: probeauty.org/membership.