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SEARCHWe're of the opinion that clever, smart and bold signs are underutilized to promote salons. See some examples to get the ball rolling on your next sign!
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Salons work hard to pull in new clientele, but sometimes the solution is simpler than you think. Clever, colorful and — most of all — attention-grabbing sidewalk signs and art are an easy way to show your salon’s creativity and personality and draw in passersby.
BE FUNNY. Rooks Traditional Barbershop in Portland, Oregon, knows its audience. Owner Justin King opened the shop, which now has two locations in Portland, in 2009. They gained a following in part for being the only shop in the city to offer straight-razor shaves, as well as for their complimentary beer, whiskey, bourbon and scotch. It's clear that the folks at Rooks have a good grip on what their clientele is looking for, and the marketing strategy reflects that; men often don't care to schedule appointments, appreciate a good pun and know that Christopher Walken is the man.
BE RELATABLE. To keep interest piqued in the small college town of San Luis Obispo, California, District 96 Salon owners Shannon Hillhollon, Mary Moore and Dave Bourbon typically re-chalk their sidewalk sign once a week. "But this one, drawn by stylist Jeni Torres, was so popular, we left it up longer," says receptionist Kim Handel. "People were stopping and taking pictures with it and popping their heads in to compliment us on the sign." Although Handel doesn't know how much walk-in traffic the signs actually generate for the salon, she says they definitely encourage some positive chatter about the salon around town. BE SENSITIVE. With 23 locations in 10 states, Blo dry bar franchise is growing fast. But before blowing into a new location--such as the Chelsea neighborhood of New York where a 12-station salon will open in late-April--the company wants to make it clear to both potential guests and neighboring salons that they respect the bond that clients already have with their existing hairdressers. "It's important to us to establish great relationships with the salons and hairdressers who surround our locations--in fact, we plan on referring interested clients to them for cuts and color," says Hilary Chan-Kent, chief brand officer. "We market ourselves as the neighborhood destination for maintaining salon-quality locks in between trips to the hairdresser." This message carries through on blomedry.com, which states: "Scissors are verboten. Dye, ditto. No cuts, no color: Just wash, blo and go."
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salon's can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest
At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.
