MENU
SEARCHThe Color Team at Eufora is challenging colorists to explore new color options with their seasonal Get the Look campaign.
Hair by The Eufora Color Team
Laura D'Aiello (Eufora Digital Media and Design Manager)
The Color Team at Eufora is challenging colorists everywhere to step away from the routine root retouch and level 9 blonde highlights that can easily become the backbone of their appointment book.
Eufora Color Development Manager, Joanne Rempel, never misses an opportunity to remind any licensed stylist that continual inspiration and skill building challenges are essential if you want to secure top colorist honors and a full book of business!
To provide constant fuel for a colorist's creative fire, the Eufora Color Team put together a yearlong trend campaign entitled Get the Look, through which they will share their favorite trends of the season. A Get the Look pre-pack will be available each season, and will include the step-by-step guide plus many of the recommended tools to complete the look.
Thinking in terms of time and profitability, each look the Eufora Team creates is designed to build upon existing skills and be easily added to a colorist’s portfolio. The goal is to keep creative color options and ideas readily accessible to colorists, so that they can confidently build a reputation as the go-to source of fashion and trend inspiration for their own clientele.
PHOTO by Laura D'Aiello (Eufora Digital Media and Design Manager)
The first Get the Look release rolls out for Winter 2023, and will arrive in Eufora salons this January. It spotlights an emerging trend of cinnamon warmth and caramel goodness combined to unleash this season’s yummy color palette. Aptly named Indulgence, the Eufora winter look reveals lusciously warm brown tones with hints of red, mahogany, and caramel, all married with luxurious coppery violet accents.
Colorists who invest in the first Get the Look package will receive the printed step-by-step guide plus a collection of six EuforaColor shades, developer, and lightener – all essential to achieve the tonal colors guaranteed to perk up even the dullest of winter months.
For any stylist interested in learning more about color technique and trend, the Eufora Advanced Training Academy offers several color courses. There are also courses offered on the VIA Cutting Method. For more information on these, and other Eufora education initiatives, please visit eufora.net.
About Eufora
In a category that is crowded with rampant brand over promising, the Eufora voice stands out as honest, real and personal. It takes its cues from the vision of company founders, Don and Beth Bewley, who, in 1997, started a hair care company built on a foundation of passion, integrity and caring for the professional salon world. Today Eufora is recognized globally for a vision that extends beyond the innovation of people and planet friendly products, delivering on a promise to provide incomparable programs to nurture the next generation of salon professionals.
Originally posted on Modern Salon
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.
At Premiere Orlando 2026, SALON TODAY catches up with Easihair Pro's Angela Gilmore, who talks about why stylists lose clients who are suffering from thinning hair and hair loss, and how their new Hairlosophy line can help.
Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.
In this rare essay, the president of a haircare brand takes us behind-the-scenes into a world we never see when we pick up a product off the shelves--the arduous, thought-probing, second-guessing journey of rebranding a legacy product line. Not only is her reflection fascinating, but it is also incredibly useful for any salon owner or manufacturer contemplating their own brand.
Twenty lucky winners will be selected July 30th, and each will be able to choose from three different service tray models.
Motivated by loved ones who have battled cancer, Phorest's Barry Quinn and two friends will embark on a three-day trek to the summit of the highest peak in North Africa in September, raising money for HairToStay. Find out how you can help them.
The company's Back to Business Sweepstakes is a direct investment in the stylists and salon owners who are building something that lasts.
Owners start to worry when a month's sales come up short compared to the same period last year, but that may have more to do with the days in the month than with an actual decline. The KIM Report's Alain Audet points to May 2026 as a prime example.
ELEVATE delivers the complete, immersive retail experience, combining interactive touchscreens, AI-powered product guidance, sales support, and immersive visualization into a single retail solution.
The strategic investment strengthens the company's North American presence and accelerates private label innovation in professional beauty.
The new partnership brings Amika products into Tricoci University and student salons across its 15 campuses, reflecting Tricoci's continued commitment to providing students with hands-on experience using modern, in-demand products that align with today's beauty industry needs.
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
This growing must-attend industry event honors leaders across hair, nails, and wellness while creating opportunities for the next generation.
Calling all students! Intercoiffure America Canada will select five student-nominated teachers for all-expenses-paid trips to its Fall Atelier in New York. Nominations are due June 15, 2026.
Billed as the most important three days for beauty in North America, the leading B2B event returns July 13-15th, uniting brands, suppliers, buyers, and the larger beauty industry across the full industry ecosystem.
