You Don't Own a Salon. You Own A Business.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
Data Stories: Understanding Their Team's True Colors
In order to strengthen their culture at Gadabout SalonSpas, Frank and Jana Westerbeke strive to understand how each person on their team processes information. To do that they utilize the True Colors personality assessment too.
by Staff
June 6, 2017
2 min to read
At Gadabout SalonSpas and Verve Salons in Tucson, Arizona, Owners Jana and Frank Westerbeke don’t just see data in terms of numbers, but they also view data through colors.
“Dana is instrumental and a must, and it’s important to review those numbers with staff members all the time,” Jana says. “But we’ve also learned it’s important to balance the right and left sides of the brain, and critical to find ways to touch each employee.”
To help them connect with their team, they’ve taken strides to make sure they understand how each team member processes information, and they integrated the True Colors personality evaluation into their culture.
True Colors is a model of personality identification that is easy to understand and apply. With the colors of Blue, Gold, Green and Orange, test distills the elaborate concepts of personality theory into a user-friendly, practical tool used to foster healthy productive relationships.
For example blue personalities are warm and compassionate, spiritual and idealistic and great communicators, but other personalities view them as overemotional and pushovers. Orange types are high-energy, spontaneous and good negotiators and problem solvers, but others view them as irresponsible and uncontrollable. Greens are creative and visionary, calm and rational, but others view them as intellectual, aloof, eccentric snobs. And Golds are efficient and decisive and are good planners and time managers, but others see them as boring, stubborn and bossy.
“The personality evaluations help us be better communicators,” Frank says. “If we know how each employee likes to receive information then we can communicate in a way that resonates with that individual, and that makes communicating things like numbers in one-on-one sessions much more effective.”
The test is easy to understand and administer and the salon’s managers reference it frequently. But it doesn’t just come in handy at work. “It’s been really fun to see them use this information in their everyday lives. The knowledge helps them be better communicators.
Frank and Jana Westerbeke will show salons how they strengthen their culture at the Data-Driven Salon event in Atlanta, June 25-26. For more information and to register, visit datadrivensalon.com.
Subscribe to Our Newsletter
More Salon Management
Are Your Stylists Doing Free Hair on Your Time? Introducing the 'Win-Win' Staff Services Playbook
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
Caring for Your Caregivers at the Front Desk
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
by Stacey Soble
What's Really Happening with Salon Retail and How to Reclaim Your Revenue
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Trimming Your Tax Bill by Putting Family on the Payroll
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
The Art of the WOW Experience
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
Why Wellness Belongs on Your Salon's Growth Plan
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
Why Your Revenue Looks Good But Your Business Feels Stressed and What to Do About It
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Why Your Holiday Season is Won in September
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
Appearance Standards are the New Dress Code
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
Working Through the Gray Areas of the Small Business Health Care Tax Credit
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
5 Things Every New Stylist Should Learn Early
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
The Four Numbers Every Salon Owner Should Know
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
Your Salon Can't Survive Without You. That's the Problem.
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Waiting for the Right Time Is a Decision. Here's What It's Costing You.
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
A Partner in Business and in Life
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
by Stacey Soble
Back to Business with the Pinstripe Trend
Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
by Stacey Soble