KEVIN.MURPHY Strengthens New England Presence Through New Partnership with Sullivan Beauty
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
by Staff
COLLECTION: Illusions by Ruth Roche
When Ruth Roche, Global Artistic Ambassador for Pureology Serious Colour Care wants to make a creative vision a reality, she turns to wigs."I always have some in my bag, and quite frankly, the way they morph from show to show happens to ...
August 4, 2016
1/2
1 min to read
When Ruth Roche, Global Artistic Ambassador for Pureology Serious Colour Care wants to make a creative vision a reality, she turns to wigs.
"I always have some in my bag, and quite frankly, the way they morph from show to show happens to inspire me as well. I’ve been known to pull a wig out of my bag, scrunch and shape it, and pop it on a model. I also tend to chop wigs apart and then pin onto the head to create a more abstract shape. Sure, you can also cut them like you would a human’s hair, but where is the fun in that?”
Why does she turn to wigs? “Achieving the look you want at a shoot has so many variables, and getting a model to cut her hair is probably one of the biggest. Even if the model agrees, their agent won’t due to marketability - models are just more versatile with longer hair."
Roche likes working with wigs, but particularly because "You can use the same model for more than one look and create completely different images by using different hair pieces," she says.
For more information about Ruth Roche, visit www.ruthroche.com.
Hair: Ruth Roche, Global Artistic Ambassador for Pureology Serious Colour Care
Photography: Tom Concordia
Makeup: Mami Inari
Model: Casey Clare
Originally posted on Modern Salon
Subscribe to Our Newsletter
More In The Know
2026 Beauty Changes Lives Gala Unites the Industry to Celebrate Legacy, Artistry and Opportunity
This growing must-attend industry event honors leaders across hair, nails, and wellness while creating opportunities for the next generation.
by Staff
Intercoiffure America Canada's 2026 Honor Your Teacher Initiative
Calling all students! Intercoiffure America Canada will select five student-nominated teachers for all-expenses-paid trips to its Fall Atelier in New York. Nominations are due June 15, 2026.
by Staff
Cosmoprof North America Las Vegas Returns for Its 23rd Edition
Billed as the most important three days for beauty in North America, the leading B2B event returns July 13-15th, uniting brands, suppliers, buyers, and the larger beauty industry across the full industry ecosystem.
by Staff
Olaplex Launches 4-in-1 Moisture Mask
The new backbar treatment is designed to moisturize and smooth hair while adding shine and body in just 10 minutes.
by Staff
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Aura Salonware Announces 2026 Scholarship Winners
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
Aura Salonware Announces 2026 Scholarship Winners
Aura Salonware Grants three scholarships in 2026--one for a student, one for continuing education for a beauty pro, and a business scholarship for a new salon owner.
ERGO's Astronaut of Hope Collection Offers Support to Cancer Patients
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
by Stacey Soble
America’s Beauty and Wellness Industry Under Threat from Proposed Regulations Now Being Considered by U.S. Department of Education
A new report criticizes the regulations' impact against students and entrepreneurs.
K18 Launches Pro Artist Program, A New Era of Hair Education by Stylists for Stylists
The biotech-powered brand launches a global initiative designed to champion the educators and stylists shaping the future of the professional hair industry.
TruBeauty Concepts Celebrates 30 Years of Dedication to the Professional Beauty Industry
Their HOPE education center, located on a farm between Manhattan and Philadelphia, offers owners and stylists premier, technique-driven education.
ISPA's 2026 'Big Five' Statistics Show Steady Gains and Enduring Strength
Ahead of its annual comprehensive study, the International SPA Association reveals its Top 5 Stats at its annual conference. The stats show the industry is strong and growing.
Perfect Corp. Partners with True Beauty Lashes to Launch a Personalized Lash Recommendation Experience Powered by Virtual Try-On APIs
The new LashLovr experience combines intelligent lash matching with real-time visualization using Perfect Corp.'s beauty APIs.
The KIM Report Reveals: Hair Color Volume is Down, But Value is Up
The KIM Report revealed that color sales were down in 2025, while overall color revenue was up. SalonInteractive's Alain Audet explains why and offers strategies for keeping color sales strong in 2026 and beyond.
Interstate Compacts Aim to Expand License Mobility for Beauty Professionals
With more than one million licensed professionals nationwide, industry leaders are celebrating growing momentum behind cosmetology and esthetics interstate compacts designed to reduce licensing barriers and expand career mobility.
Harper Ellis Hair Co. Introduces Volume Elite Weft, Delivering Bold Volume with Few Wefts and Faster Installs
The high-density extension designed to create dramatic results without bulk or stacking.