MENU
SEARCHThe Professional Beauty Federation of California’s ‘Welcome to Our World’ (W.O.W) lobbying event bridges a connection between policy makers and beauty industry professionals.
Hosted by the Professional Beauty Federation of California, dozens of industry volunteers performed beauty services on legislator and staffers at this year's "Welcome to Our World" Event.
PBFC
The Professional Beauty Federation of California’s ‘Welcome to Our World’ (W.O.W) lobbying event took place at the Capitol Events Center May 6. Beauty professionals volunteered by performing hundreds of different services over the course of the afternoon on more than 125 policymakers, regulators, and staffers.
PBFC’s intent is to bridge a connection between policy makers and industry professionals by creating an environment where the two can come together and discuss policy and regulation issues directly. This initiative has been proven successful as this is the 19th year the event has taken place.
Much of the legislation presented could have a direct impact on colleges, behind-the-chair professionals, salons, and students. PBFC reported that this year was especially important to protect its industry by redirecting well-intentioned but misguided legislation to more positive ends
“PBFC was pleased that senior officials from the State Board participated in this year’s WOW to help educate policymakers in support of a well-regulated, licensed profession,” officials reported.
Just last month, PBFC partnered with the State Board to do away with a bill that chipped away at the licensed scope of practice, worsening unlicensed activities – leaving beauty consumers unprotected and creating a competitive disadvantage for legitimate salons.
Originally posted on Modern Salon
Owners start to worry when a month's sales come up short compared to the same period last year, but that may have more to do with the days in the month than with an actual decline. The KIM Report's Alain Audet points to May 2026 as a prime example.
ELEVATE delivers the complete, immersive retail experience, combining interactive touchscreens, AI-powered product guidance, sales support, and immersive visualization into a single retail solution.
The strategic investment strengthens the company's North American presence and accelerates private label innovation in professional beauty.
The new partnership brings Amika products into Tricoci University and student salons across its 15 campuses, reflecting Tricoci's continued commitment to providing students with hands-on experience using modern, in-demand products that align with today's beauty industry needs.
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
This growing must-attend industry event honors leaders across hair, nails, and wellness while creating opportunities for the next generation.
Calling all students! Intercoiffure America Canada will select five student-nominated teachers for all-expenses-paid trips to its Fall Atelier in New York. Nominations are due June 15, 2026.
Billed as the most important three days for beauty in North America, the leading B2B event returns July 13-15th, uniting brands, suppliers, buyers, and the larger beauty industry across the full industry ecosystem.
The new backbar treatment is designed to moisturize and smooth hair while adding shine and body in just 10 minutes.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
Aura Salonware Grants three scholarships in 2026--one for a student, one for continuing education for a beauty pro, and a business scholarship for a new salon owner.
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
A new report criticizes the regulations' impact against students and entrepreneurs.
The biotech-powered brand launches a global initiative designed to champion the educators and stylists shaping the future of the professional hair industry.
Their HOPE education center, located on a farm between Manhattan and Philadelphia, offers owners and stylists premier, technique-driven education.
Ahead of its annual comprehensive study, the International SPA Association reveals its Top 5 Stats at its annual conference. The stats show the industry is strong and growing.
