
The Constant
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
In the first in our new Meet the Manager series, we meet Laran D'Estachio who has helped Owner Peter Evans grow the single location Stella Nova Spa Salon into three locations, while launching four Barrelli Barber locations.


Stella Nova Spa Salon's Regional Manager Laran D'Eustanchio and Owner Peter Evans toast their many years together growing the business into three salon locations and four Barrelli Barber barbershops.
SALON TODAY’s Meet the Manager series celebrates the managers, team leads and directors who help carry out the vision of salons, spas and barbershops, motivate team members and hold them accountable and create an elevated guest experience. In this profile, meet Laran D’Estachio, whose can-do attitude and knack for spying a good hire keep Stella Nova Spa Salon and Barrelli Barber in Charleston, South Carlina constantly growing.
The Manager: Laran D’Eustanchio, regional manager
Nominated by: Peter Evans, owner of Stella Nova Spa Salon and Barrelli Barber in Charleston, South Carolina
Date of Laran's Hire: March 1996
Salon Today: What was Laran’s background or experience which made you believe she’d be a great manager?
Evans: “Laran has worked for me for 29 years, and while she did not have a lot of experience in our industry, I recognized her as being bright, hard-working, and willing to do whatever it took to succeed and complete the task at hand. She grew within our company from when we were only one location, working as a front desk receptionist, telephone scheduler and assistant manager. As she became a manager, she has helped us growth the business and open new locations, and now she is our regional manager of three Stella Nova locations and four Barrelli Barber barbershops which we opened eight years ago.”
ST: What makes Laran a great manager?
Evans: “She has the attitude that whatever it takes, she will do it. She is a wonderful leader and very adept at hiring the right people. She follows directions well and always takes responsibility for her actions. She truly has helped to grow the businesses where we are today with more than 100 employees and seven total locations. She’s helped to build this company to a $10 million business.”
ST: How is she compensated?
Evans: “She is compensated with an annual salary, and was gifted a partnership in the barbershops. Laran also gets yearly bonuses, a car allowance, a company credit card, covered travel expenses and more.”
ST: What are the most important tasks Laran takes on?
Evans: “Her most important tasks are hiring, training, coaching and mentoring. I consider them all in one. She is a great leader and role model to the team.”
ST: How is she held accountable for the business’ performance?
Evans: “We set monthly, quarterly and yearly goals, and basically she knows what we need to achieve to make these happen. She is held accountable if we don't make the goals--not in a negative way--but she takes it to heart just as I do, if we do not attain those goals.”
ST: How often do you meet with Laran, and what do you go over when you do?
Evans: “I meet personally with her once or twice a week, but sometimes maybe only a few times a month. But, we text throughout the day, and no matter what time of day or night if there is something that arises we are both available for each other.”
ST: What types of continuing education does Laran attend?
Evans: “She has attended events by The Salon Association, Aveda, Bumble and Bumble, R+Co and any other educational event she wants to attend.”
ST: How has this manager made your life and your business better?
Evans: “She has made my life so much easier because I do not have to be in the locations on a daily basis. I could leave for a month if I chose, and I’d know that the business would be absolutely in the best hands. While she claims that I have been a great mentor to her, I have equally learned so much from her over the years. Quite honestly, without her hard work and great effort, our company would not be where it is today.”
If you have a manager you'd like to nominate for this series, learn more here.

Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.

Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.

When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.

Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.

At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.

At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.

In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.

Everything you need to know about client retention as a salon owner.

Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.

In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.

The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti

After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.

In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.

The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.

Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.